Brand Universe

CUPRA is more than a car brand. It goes beyond the boundaries with lifestyle, collaborations and ambassadors that influence culture both in the real and digital worlds. 

As FC Barcelona's official automotive and mobility partner, the World Padel Tour's premium sponsor and the official sponsor of the eSports Club Finetwork KOI, Kings League, CUPRA positions its automotive culture with the most important sports in the world. 

CUPRA’s community, the CUPRA Tribe, includes a team of ambassadors, the driving force of change, representing some of the most successful and diverse people on the planet. Among its members are Street Artist TV Boy,  padel players Ariadna Sánchez & Paula Josemaría, and Saul Craviotto, German international goalkeeper Marc ter Stegen, and two-time Ballon d'Or and Best FIFA Award-winning footballer Alexia Putellas.

Collaboration is incredibly important to the brand. CUPRA has teamed up with Wilson to develop the Bela CUPRA V2 padel racquet, De Antonio Yachts to take hybrid performance to the sea, raced into the virtual world with Forza Horizon 5, teamed up with global singing phenomenon Rosalía, entered the slot car race with new Scalextric Team CUPRA edition and brought music to the ears of thousands with Primavera Sound among many others. 

CUPRA’s lifestyle, collaborations and ambassador community continue to grow, touching even more areas where the challenger brand’s approaches are echoed and shared.


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