Red Dot Award

CUPRA wins top Red Dot Award for DarkRebel, while Tavascan is recognised for its outstanding design

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  • These awards highlights CUPRA’s determination as a design-driven brand. 
  • CUPRA DarkRebel Showcar named Red Dot: Best of the Best – the highest award at the prestigious competition
  • CUPRA Tavascan doubled the brand’s winning streak being awarded a Red Dot for featuring truly outstanding design

CUPRA continues to surprise, with vehicles delivering disruptive design and performance. Its journey took another step with a double win at this year’s highly prestigious and internationally recognised Red Dot Design Awards.

The CUPRA DarkRebel Showcar won the Red Dot: Best of the Best – the highest award in the competition – standing out for its groundbreaking design. The success didn’t stop there as the CUPRA Tavascan also took home a Red Dot award, awarded by the international jury for products that feature truly outstanding design.

“CUPRA continues to push the boundaries of design, bringing vehicles to the market that inspire desire. The Red Dot Design Awards wins for the CUPRA DarkRebel Showcar and Tavascan recognise the very best of our provocative design language,” said Jorge Diez, Director of Design at CUPRA. “This unconventional design has been possible thanks to a passionate design team that always push the limits.”

The CUPRA DarkRebel Showcar was destined for recognition, challenging the rules of design, something the judging panel for the prestigious Red Dot: Best of the Best award embraced.

Created using more than 270,000 inputs into the online Hyper Configurator from the CUPRA Tribe to shape the design. The result is a 100% electric two-seat sports car with a shooting brake architecture that is reinforced with a high sculpted body and elements like the central keel or its unexpected and digital headlamps. All these elements of exterior of the DarkRebel represents a manifest of design in order to create Desire, Emotions, and Stand Out as Challengers.

Inside the CUPRA DarkRebel Showcar, the duality of muscle and skeleton, body and structure deliver an unexpected and ground-breaking cockpit. Parametric design and additive manufacturing deliver a more substantive approach to sustainability. Passengers find themselves in an embracing, radical, extreme environment delimited by a canvas outlined with dynamic forms, from which raw, light structures emerge.

Crowning the whole visual experience are the driving components, true gems of design, which provide precision with their shapes and cutting-edge technology, completing the unique interior.

CUPRA’s success at this year’s Red Dot Design Awards didn’t stop with the DarkRebel Showcar; the CUPRA Tavascan also won a Red Dot award for outstanding design.

The CUPRA Tavascan is the brand’s first all-electric SUV coupe, designed and developed in Barcelona. It’s the impulse for CUPRA’s new striking design language that will transfer to future electrified cars in the brand’s line-up

The all-electric SUV coupe’s design is bold. Developed to be disruptive, emotional, and expressive, the CUPRA Tavascan team of designers created a design language intended for the new generation of car lovers.

The exterior design delivers athletic and sporty proportions. From the front, the matrix LED with the three-triangle eye signature is instantly recognisable, while the interior is a piece of architecture thanks to its characterful central spine together with the slim air vents. All points that helped to convince the jury to give the CUPRA Tavascan the top award.

The judging panel was full of praise for CUPRA’s incredible work. Founder and CEO of RED Dot, Professor Dr. Peter Zec said: “Among the numerous submissions from companies and design studios from all over the world, the outstanding quality and design of CUPRA’s products convinced our international jury. Now is the right time to draw attention to the excellent design quality of the products”

The internationally recognised Red Dot Design Awards highlight the best in design and business. With around 40 international experts from different specialist areas working to test, discuss and assess each product individually to eventually name the ultimate winner based on a range of criteria including innovation, functionality, and longevity.