New heroes for a new era

CUPRA sets new boundaries with its concept cars, bring a fresh dimension not only to how we view mobility but also in how these vehicles are designed.

The CUPRA UrbanRebel Concept is a preview of the design for the new model coming to market in 2025. It’s a radical interpretation of an urban electric car but in the guise of a pure electric racing car. It mixes sustainability and performance with the eye-catching aesthetics that characterise the virtual world. 

The CUPRA UrbanRebel Concept integrates elements from the world of video games, projecting a radical interpretation of the company's urban electric vehicle.

The CUPRA UrbanRebel represents a bold statement from the brand that electrification and performance are a perfect match. And CUPRA’s dedication to taking new approaches to push the boundaries of what is possible continues with its other concept vehicles.

The CUPRA DarkRebel is a virtual sports car and the ultimate interpretation of the brand’s vision. It’s a vehicle that embraces the digital culture of a new generation.

The CUPRA DarkRebel is the first showcar presented through Metahype, CUPRA’s space in the metaverse. Defined by its sharp lines and the athletic proportion of a sports car combined with a shooting break architecture. But that’s only part of the story.

Metahype users could influence the future of the CUPRA DarkRebel by configuring their own version in a Hyper Configurator, ideas that will be channelled and influence the physical version of the concept car.