The Impulse Podcast

CUPRA: racing DNA

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With just over a week to go until the first race of the Extreme E 2023 season, on March 11th and 12th in Saudi Arabia, a new episode of The Impulse podcast takes a closer look at CUPRA's commitment to electric motorsport. Extreme E and the Race of Champions are some of the main topics of this installment that reflects the brand’s unstoppable impulse, following its racing DNA.

From Sweden, we follow new ABT CUPRA XE driver Klara Andersson after her official presentation with the team at the Race of Champions. We listen to her converse with Dr. Werner Tietz, CUPRA Vice-President for R&D, Cecilia Taieb, Global Director of Communications, and Adrien Tambay, FIA ETCR champion and CUPRA driver. The episode also features Xavi Serra, head of CUPRA Racing, and we will hear the reflections of Nasser Al-Attiyah, five-time Dakar Rally winner and ABT CUPRA XE driver.

The latest episode of The Impulse is now available on Spotify, Apple Podcasts, Google Podcasts and Ivoox.

CUPRA HQ Communications

Elisabet Anglada
Head of Content Activation
M/ +34 689 282 093

Rocío Soria
Content Generation
M/ +34 689 28 14 32

Gemma Solà
TV and Media Activations
M/ +34 639 944 087

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