The Impulse

ABT CUPRA Formula E Team: the only fuel is our impulse

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With the first Formula E race for the ABT CUPRA Formula E team fast approaching on January 13th -14th  in Mexico City, a new episode of The Impulse, the CUPRA Tribe’s podcast, recounts the team’s first impressions during the test session at the Ricardo Tormo Circuit in Cheste (Valencia, Spain). 


CUPRA Director of Strategy, Business Development and Operations Antonino Labate; SEAT S.A. Executive Vice-President for R&D Dr. Werner Tietz; Head of CUPRA Racing Xavi Serra; ABT Motorsport Technical Director Marc Wewel; Formula E CCO and co-founder Alberto Longo, and ABT CUPRA Formula E Team drivers Robin Frijns and Nico Müller share their views on CUPRA’s entry into Formula E following their achievements in the FIA ETCR and EXTREME E. They also discuss the new Gen 3 car that they’ll be racing, and how the whole team is preparing to take on this next electric challenge.

The latest episode of The Impulse is now available on SpotifyApple PodcastsGoogle Podcasts and Ivoox.

CUPRA HQ Communications

Elisabet Anglada
Head of Content Activation
M/ +34 689 282 093

Rocío Soria
Content Generation
M/ +34 689 28 14 32

Gemma Solà
TV and Media Activations
M/ +34 639 944 087

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