We are more than a car brand
CUPRA is the unconventional challenger brand that brings together emotion, electrification, and performance to inspire the world from Barcelona. Launched in 2018, CUPRA has become one of Europe’s fastest growing car brands and has a global network of specialised points of sale.
CUPRA
The new CUPRA Formentor will move from a success story to a new icon
CUPRA has been committed to padel since 2019, sharing an ambition to challenge the status quo and help expand the sport as one of the fastest growing in Europe.
The interior of the CUPRA DarkRebel showcar is pure provocation, questioning the way cars will be imagined and created in the future
CUPRA and the lighting design brand Marset reinforce their relationship with a second lamp collaboration that connects the brands’ shared design obsession
Building on their collaboration since 2020, CUPRA is continuing with the German goalkeeper as a global ambassador for an additional three years
ABT CUPRA Formula E team driver and brand ambassador Lucas di Grassi makes his debut driving on ice with the CUPRA Tavascan
