SEAT increases the Arona offer with FR Limited Edition

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  • The FR Limited Edition brings an increased level of exclusivity to the SEAT Arona with new exterior and interior colours
  • The SEAT Arona is designed, developed, and produced in Barcelona, at the brand’s headquarters in Martorell

Since its launch, the SEAT Arona has been the ideal urban SUV; it revamped and reinvigorated the segment with a rugged exterior design and a revolutionised interior look.

SEAT is now giving the Arona’s character a new level of exclusivity with the introduction of the FR Limited Edition. The latest addition to the vehicle’s range adds new aesthetic details to the exterior and interior while maintaining its strong off-road aesthetic.

Since its introduction in 2017, the SEAT Arona’s success has been huge, selling more than half a million vehicles. In 2023, the SEAT Arona was the brand’s best-selling model with 89,000 units delivered (2022: 71,000; +25.3%). 

“The SEAT Arona is the brand’s best-selling model in the range and has paved its position in the urban SUV segment by giving customers a vehicle genuinely designed for their needs,” said Sven Schuwirth, SEAT’s Vice-President for Sales and Marketing. “The FR Limited Edition increases the Arona’s design, adding new aesthetic cues to the exterior and interior, giving it a twist for those taking on the urban jungle.”

The SEAT Arona FR Limited Edition will deliver new equipment and colours for the urban SUV’s exterior and interior, as well as wheel.

The vehicle’s exterior design benefits from the exclusive Graphene Grey exterior colour along with other colors and exclusive 18” alloy wheels in Cosmo Grey.

While inside the cabin is given a new twist with the introduction of optional textile Bucket seats, giving front occupants a new level of dynamism and comfort, air vents coloured grey to bring the exterior influence inside. Finally, the door and console mouldings are delivered in a new dark aluminium matt colour.

Designed, developed, and produced in Barcelona, at SEAT’s headquarters in Martorell, the SEAT Arona FR Limited Edition will be available from Q1 2024.