Product offensive

SEAT’s three SUVs on the road together for the first time

Martorell,  16 January 2019

  • The SEAT Ateca, Arona and Tarraco take to the streets of Barcelona, the city where they were created
  • All three have a distinct personality but they share the same design DNA and are equipped with the latest connectivity technology and driving assistants
  • The SEAT Tarraco, the largest and most recent member of the SUV range, is already on sale

-Engines to suit all needs: with performance outputs ranging from the 95 hp of the Arona to the 190 hp of the Tarraco, the three SUVs offer a wide variety of engines to guarantee performance, efficiency and reliability. In addition, the Arona is the first model in its segment to offer a Compressed natural Gas (CNG) engine, while the Tarraco will benefit from a Plug-in Hybrid version. SEAT’s largest SUV is “a masterpiece in terms of functionality and versatility” assures SEAT Vice-president for R&D Dr. Matthias Rabe.

-Safety, the highest priority: Traffic Jam Assist, Lane Assist, ACC adaptive cruise control, emergency braking function… These are just a few of the state of the art safety assistants that are built into SEAT’s SUVs and which show the brand’s commitment to prioritising safety and making driving easier. Furthermore, the Tarraco raises the bar even higher by including pedestrian and cyclist recognition systems.

-Connected to the future: for 28% of people who buy a car, connectivity is a primary feature. SEAT is working intensively on offering the best solutions to respond to the growing digitalisation of our surroundings, and the three SUVs demonstrate this. On one hand with the Digital Cockpit and an 8 inch screen; and on the other, with Full Link as a core element. This system links a smartphone to the car via Apple Car Play, Android Auto and Mirror Link to guarantee connectivity in a safe manner.

-Sales success: 30% of buyers currently choose a car that offers an elevated driving position, such as an SUV. In the past five years, sales of this kind of mid-size vehicle have nearly doubled in Europe, and this upward trend is on the rise. Sales are expected to grow by 40% by 2025, reaching a total of 2.8 million units. In the case of SEAT, SUVs have been key in boosting company sales. One out of every three cars sold by the brand is an SUV and these figures will soon be joined by the Tarraco.

Three SUVs, facts and figures

 

ATECA

ARONA

TARRACO

Launch date

2016

2017

2018

Seats

5

5

Up to 7 seats

Length (mm)

4363

4138

4735

Engines

From 115 hp 1.0 TSI to 190 hp 2.0 TSI

From 95 hp 1.0 TSI to 150 hp 1.5 TSI

From 150 hp 1.5 TSI to 190 hp 2.0 TSI and 190 hp  2.0 TDI

Boot volume (litres with rear seats folded)

Up to 1604

Up to 1280

Up to 1920

Created in

Barcelona

Barcelona

Barcelona

Produced in

Kvasiny (Czech Republic)

Martorell (Spain)

Wolfsburg (Germany)


SEAT Communications
   

Gemma Solà
Content&Platforms Management
T / +34 639 944 087
gemma.sola@seat.es

Vanessa Petit
Content Generation
T / +34 680 153 938
vanessa.petit@seat.es