New electric carsharing fleet

SEAT’s eMiis are now on the road in Barcelona

Martorell,  25 April 2018

  • SEAT launches a carsharing pilot project with a fleet of electric cars for the more than 1,000 employees at Pier 01
  • A mobile app enables vehicles to be reserved with a single click and a digital key is obtained to access them
  • It is estimated that by 2025 there will be more than 36 million users of carsharing services

-Sustainable mobility: “It’s practical and ideal for the city. I usually take one to attend meetings in Barcelona. When I return it, another colleague can reserve it and take it out”, says Sergi Vila, who is responsible for Operations and Finance at the SEAT Metropolis: Lab Barcelona and a regular user of the fleet of eMiis.

- An entire fleet at a single click: Users can reserve a car from the fleet via a mobile app. “You choose the day, the car and the time you need the vehicle…and you’re done!”, adds Vila. After making the reservation, the system sends a digital key that enables the user “to access the car with a single click, without the need for a physical key”, he explains as he unlocks the door. In the end, “the system is very simple and intuitive”, he assures.

- 160 kilometres to go the distance: When he returns the car to the carpark, Sergi plugs it in to the mains. “Recharging is a simple procedure” and the batteries, located where the petrol tank would normally be found, take 8 hours to charge at the slow recharging points, and only 35 minutes at the fast charge points. Once the process is complete, the eMii has a total range of 160 kilometres.

- From having to sharing: Estimations point to over 36 million users of carsharing services by 2025. “People have gone from wanting to own goods to simply wanting to use them, like a service”, says Vila while driving around Barcelona. For this reason it is important “to commit to projects that promote the use of shared cars”.

With this pioneering project in Barcelona, SEAT takes another step forward towards the goal of analysing and finding solutions to the challenges facing future mobility. In addition, the data provided by the fleet of eMiis will be added to the research and development of technologies spearheaded by SEAT’s digital lab.


SEAT Communications
   
Gemma Solà
Content&Platforms Management
T / +34 639 944 087
gemma.sola@seat.es

Vanessa Petit
Content Generation
T / +34 680 153 938
vanessa.petit@seat.es