Francesca Sangalli, Head of Color&Trim at SEAT
For a team of car designers, how challenging was it to design a scooter?
As a vehicle designer it was obviously an enormous challenge to design a product that isn’t a car. The targeted customers are completely different, so you really have to change your mindset. It was very interesting to show my point of view and that of Color&Trim to change our vision by combining different colours and materials, as they can be much bolder in the case of a motorcycle.
What took precedence when designing it?
Everything focuses on enhancing the functionality of the scooter. No single aesthetic value stands out on its own. Smooth parts, practical materials and a design that is simple and very iconic.
Did the focus on motosharing influence the design in any way?
We chose very robust materials because the motorcycle is mainly for sharing. We decided to use rubber protection on the most exposed parts so they can easily be replaced.
Besides, it has to be immediately recognisable. That’s why we used a bright Fluoride colour to highlight certain elements.
Was the choice of the Fluoride colour only for aesthetic reasons?
We settled on a total black finish with the bright Fluoride colour to accent specific details in order to highlight the design. Another reason for this colour is to enhance safety and make the motorcycle more visible to other drivers.
And what is so special about the lighting system?
The lighting system is very iconic, because we introduced technology use don cars. It wraps around the entire front and rear. Visually it’s joined from the sides to the outer edges. It also has dynamic turning indicators that are typical on cars which we wanted to include on the e-Scooter because they help indicate the turning function and enhance its iconic presence.
Head of Color&Trim at SEAT