Experiencing a car through all five senses

A nose for quality

Martorell, 07 April 2016

  • A dedicated team of chemists at SEAT work exclusively on getting the right smell in new cars
  • The Quality department performs more than 400 tests every year to guarantee that car parts release no annoying smells 

As they constantly strive to ensure the most positive reaction when entering a car, “if one of the parts doesn’t smell quite right we activate a protocol to either replace it or find a possible solution”. Moreover, María José mentions that of all the materials used in a car, one of them is unique: “A car should have a good leather smell because that’s what gives it greater quality”, she points out.

This team of experts has an acute sense of smell, but they also know that there are other requirements for their job, such as not smoking or wearing perfumes or scents, as this would affect the outcome of the test results.

This kind of organoleptic testing began in the mid 90s and has since become increasingly more widespread. SEAT currently conducts over 400 tests every year to ensure that all vehicles leave the factory with a characteristic “new car smell”.


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