"Colours are very important to identify the character of a brand. Each colour has its own personality, expresses a different attitude, and those we created for the first CUPRA model reflect a genuine identity"
Francesca Sangalli, head of Color&Trim Concept&Strategy at SEAT and CUPRA
Car parts made from rice husks? SEAT is already researching it
It’s the most popular food on the planet, the basis of world-famous dishes and now... its husk can also be part of a car. We’re talking about rice. In an innovation pilot project based on the circular economy and with the goal of reducing its carbon footprint, SEAT is researching the use of Oryzite as a substitute for plastic products.