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Press Release

The new SEAT Arona revamps the segment with more rugged looks and revolutionised interior

  • Exterior updates enhance the urban SUV’s character - especially with the new Xperience trim - to give it an increased off-road aesthetic, making it feel more robust and safer
  • The new SEAT Arona’s revolutionary interior design brings a modern, digital design language, with newly designed and illuminated air vents and larger floating-screen infotainment systems
  • Connectivity reaches another level with the inclusion of SEAT CONNECT, wireless access to CarPlay and Android Auto, as well as the voice recognition “Hola Hola”
  • An array of new driver assistant systems such as Travel Assist and upgrades systems such as Side Assist, make the new SEAT Arona even more intuitive and reassuring to drive
  • Five different powertrains between 90PS and 150PS, in petrol (TSI) and CNG (TGI) deliver the perfect mix of efficiency and dynamism
  • Reference, Style, FR and the all-new Xperience trims add a huge range of standard equipment and enough options to match the vehicle more closely to the customer’s personality

Since its introduction in 2017, the SEAT Arona has been a success, selling close to 400,000 vehicles, and established as a key pillar of the brand’s range. Now the new SEAT Arona is ready to continue the success of this model at a time when the SUV market is expanding even further.

Its stronger, more robust, reliable and safer attitude and appearance is just the beginning; the urban SUV’s cabin is transformed while new levels of connectivity and driver assistant systems make the new SEAT Arona an even more complete package.

“The SEAT Arona was the second most sold model in 2020 solidifying its position as a core pillar in the brand’s range,” said Wayne Griffiths, CEO of SEAT and CUPRA. “The updated and upgraded version adds to the urban SUV’s incredible attributes, delivering an even more complete offering to our customers while refreshing the cars’ design and reinvigorating the segment.”

In an increasingly digitised world the SEAT Arona is ready to bring customer’s connected lives into the cabin, in a completely intuitive way, adding a huge range of functionality, and combined with the interior design revolution, it brings a heightened sense of quality to the interior space, thanks to its revised design language.

Add to this the use of lighting technology to add to the cabin’s ambience and the inclusion of the latest infotainment display systems, to bring a strong updated language and feel to the car’s personality.

Under the bonnet, five different powertrains between 90PS and 150PS are available, in petrol (TSI) and compressed natural gas (TGI) and are linked to either manual or DSG dual-clutch transmissions.

And with a range of new driver assistance system that make driving the urban SUV more relaxing, no matter what the scenario, the SEAT Arona is ready for whatever challenge is thrown at it.

Designed, developed and produced in Barcelona, at SEAT’s headquarters in Martorell, the new SEAT Arona entered production at the beginning of July; it will be launched in summer 2021. 

SEAT Communications

Fernando Salvador
Head of Product & Events Communications
M/ +34 609 434 670

Arnaud Hacault
Head of Product Communications
M/ +34 659 134 804

Jan Conesa
Product Communications
M/ +34 650 659 096