World’s top football player and Spanish brand break barriers together
CUPRA and Alexia Putellas have joined forces for the first time since the FC Barcelona and Spanish national football team player became the newest member of the brand’s Tribe. CUPRA X ALEXIA PUTELLAS combines the duo’s dynamism and progressiveness to inspire a new generation to be the impulse for change.
Progress is built on the impulse to break barriers. This ethos lies at the heart of the CUPRA brand, as the young challenger leading a new era of electrification. Similarly, Putellas, disrupts the status quo by bringing increased female representation to football and redefining the image of the sport. CUPRA X ALEXIA PUTELLAS brings to life their collective efforts to push new boundaries
A New Era
2022 marks the beginning of a new era, following a historic year for both CUPRA and the renowned soccer Captain. In addition to winning over 30 international awards, 2021 saw CUPRA launch the CUPRA Born, its first 100% electric vehicle. The footballing ace also celebrated an exceptional year, winning multiple accolades, including the Ballon d’Or, UEFA and Globe Soccer’s Women’s Player of the Year and FIFA’s The Best awards. CUPRA X ALEXIA PUTELLAS seizes this moment to celebrate these achievements, while looking ahead at those to come in 2022.
The collaboration forms part of CUPRA’s #ImpulseOfANewGeneration series, which puts the emotion and electric performance of the CUPRA Born front and centre. With new videos and content rolling out across CUPRA and the midfielder’s social media channels, followers can participate by sharing pictures of their inspirational role models via Instagram using a unique CUPRA-branded image of Alexia.
CUPRA is committed to women in sport and already counts top-level Padel players Ari Sánchez and Paula Josemaría as members of its Tribe.
“I’m very proud to kick off 2022 with CUPRA, a brand which brings increased visibility to a new breed of sportspeople that represent the world we live in” said Alexia Putellas. “Together, want to redefine what a role model looks like for the next generation”.
CUPRA HQ Communications
Head of Corporate Communications
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