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The island is formed by different districts and common spaces that can be owned and used by brands, start-ups, and creators to connect and engage with the new generation.

Metahype is set across three zones: Metahype square, CUPRA and Primavera Sound districts.

Users land at Metahype square, where they receive their Metahype Passport, a Dynamic NFT that represents the reputation of each Hyper. CUPRA has developed a gamification system that is rewarding the users with Hypes for their engagement and activity within the platform.

One of the most emotional offerings of Metahype is CUPRA Next, a space where the users can influence the future of CUPRA by configuring their own version of the CUPRA DarkRebel – a virtual sports car - in a Hyper Configurator.

“METAHYPE has officially arrived. It is a space not just for CUPRA, but for brands, start-ups, and creators to connect with the Next Generation. It provides a unique way of brand experience and engagement with the objective to connect different communities and unleash their power of collaboration and creativity.”, said Sven Schuwirth, COO of CUPRA. “With this project, we want to re-define how people live experiences and feel emotions without the limits of the physical world – that’s what we call it “Exponential You”.”

After much anticipation following Metahype’s announcement last year,
CUPRA unveiled five unique spaces that make up the CUPRA Metahype District
and its related Experiences:

1. CUPRA Plaza: the meeting point for the CUPRA Tribe to connect and socialise
2. CUPRA Racing: a place to live the brand racing DNA with gamified racing games where users driving skills will be challenged in 2 different games
3. CUPRA Metahype City Garage: a place to discover and explore CUPRA’s models, meet CUPRA masters and experience the latest CUPRA Tavascan
4. CUPRA Hub: the space where we showcase CUPRA beyond the automotive world –browsing the CUPRA Collection Boutique, or taking part in Dancing Challenges curated by Primavera Sound
5. CUPRA Next: where the users can influence the future design of the CUPRA DarkRebel

Metahype is all about collaboration and that’s why Primavera Sound is one of the first brands to join Metahype; more partners will follow soon. Primavera Sound will offer always-on music related content in the platform and a gamified DJ academy to impulse the New Generation of music lovers.

Developed mostly in-house and with local partners, Metahype's overarching objective is to connect different communities and unleash the power of collaboration. The opportunities are huge, and the only limit is the imagination and creativity of the CUPRA Tribe.

Metahype will be accessible via desktop at Metahype.com and soon also available via Mobile. To sign-up and start discovering the island: www.metahype.com