2021.11.1 COM/EN
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CUPRA Born

Introduction

The CUPRA Born is the unconventional challenger, delivering electrifying performance using the most advanced electric powertrain technology, seamlessly augmenting the spirit of the CUPRA brand with an electrified future.

The CUPRA Born forms the next stage of the brand’s development, and as the industry shifts to a more environmentally conscious position, electrification is key. CUPRA has already invested heavily in the technology, bringing the plug-in hybrid versions of CUPRA Leon, CUPRA Leon Sportstourer and CUPRA Formentor models to the market. The new era is also fully electric.

The CUPRA Born integrates the most advanced pure electric powertrain technology: a choice of 150PS  (110kW) or 204PS (150kW) electric engines deliver energy to the rear wheels, coupled to a high-performance lithium-ion battery pack with a capacity of up to 58kWh provides an enormous range of around 420km*. It doesn’t stop there, it goes beyond.

The CUPRA Born adds more performance, with the addition of an e-Boost1 package maximum output reaches up to 170kW and battery packs up to 77kW delivers a range of around 540km* and even longer driving experience.

The CUPRA Born’s performance is matched by its stimulating style. The vehicle is designed to make an impact, stirring emotions from the moment you see it. The front end, with its meaningful character and refined cues from the lighting style, the creases in the bonnet and the framing of the CUPRA badge deliver a determined face that expresses strength.

The dynamic character continues inside. The focus is placed strongly towards the driver as any CUPRA should be, but the cabin is designed to accommodate all occupants in style and comfort, all with an environmentally friendly twist.

A range of materials wrap the interior to create a feeling of sportiness, refinement and quality, including the standard bucket seats that use SEAQUAL® Yarn made from upcycled marine plastics. The optional bucket seats are made of Dinamica and are also made from recycled materials. CUPRA’s approach to environmental consciousness encapsulates far more than simply the energy that power its vehicles.

From the CUPRA steering wheel to the copper accents throughout, the CUPRA Born is every bit part of the brand’s family.

The high-performance EV is ready for a digital existence, integrating the latest-generation infotainment system, access to online services, an eco-system full of downloadable apps, safety and service features as well as remote access.

Everything is accessed simply and intuitively from the CUPRA Born’s standard floating high-definition 12” infotainment screen, or if you’ve stepped away from the vehicle, via the newly developed “My CUPRA” App.

“My CUPRA” App is the access to controlling the CUPRA Born and gives control over a range of features including charging, whether you’re on the road or at home. And the CUPRA Born will never leave you stranded, with 100km of additional range delivered in as little as 7 minutes on a 125kW charging network.

But the CUPRA Born isn’t just changing the way the world looks at EVs, it’s also challenging traditional sales approaches.

To respond to the demands of a new generation of drivers and to ensure a more efficient and sustainable sales model for the brand, CUPRA’s second strategic pillar will be to implement a new distribution strategy. The launch of the CUPRA Born will bring with it an agency model, a disruptive system that will reinforce its online presence.

As well as traditional sales, the CUPRA Born will be offered under subscription contracts, with a monthly fee that will include the use of the vehicle and other related services

The new strategy will open the door to new international markets and increase the brand’s presence in the most electrified countries. With its 540* kilometres of range and a stylish design, the brand hopes to broaden its customer base and conquer those looking for the most advanced technology with minimal environmental impact, as some elements of the model will be made from recycled plastic materials.

The CUPRA Born will accelerate electric transformation while maintaining the love for cars and driving experiences focused on living emotions.