The CUPRA Born is not only the pinnacle in electrification and performance but is ready to be part of the digital eco-system, integrating the most advanced infotainment and connectivity solutions to keep customers in touch.

It’s an increasingly important aspect of society that we can take our digital lives with us into the vehicle, bringing automotive into the modern world and making it an integral part of our daily life, but in a way that never distracts from the pleasure of driving.

The CUPRA Born’s digital cockpit epitomises the approach to the digitalisation of the interior. The screen provides greater functionality in complete clarity, allowing drivers to view the information that is most important to them and their journey.  Completely customisable, individuals can show the information they need, and the display gives greater clarity and creates a more emotional, focused display that is in tune with the character of the vehicle and modernity that it exudes.

In a vehicle with performance at its heart, the need to stay focused on the road ahead is even more acute. It’s why the CUPRA Born integrates an augmented reality head-up display that projects information onto the windscreen, information like the driver assistance indicators, speed and navigation system indications, but to the driver’s eyes sits in the real world, making it clearer, more intuitive and less distracting.

The systems are enhanced by a standard floating 12” infotainment system, highlighting the high-performance brand’s latest generation technology. Incorporating a 1,560 x 700-pixel display, the system mixes the benefits of touchscreen inputs, physical buttons and voice control.

The infotainment system can display a range of data and information including 3D navigation, music, contacts and a host of additional functions. It’s the bridge that keeps customers constantly connected.

The Wireless Full Link system means the CUPRA Born’s infotainment system can be connected to both Apple CarPlay and Android Auto. So, whether you want to bring your contact list, music - which thanks to a nine speaker Beats audio system, can be listened to in incredibly dynamic quality -, or mapping systems into the car, they’re all available, and can be accessed in a controlled, intuitive, safe manner.

Capacitive touch technology improves interaction, making the use of the system responsive and precise. Touch sliders add to the ease of use, allowing control of the Climatronic as well as volume control.

In a world that is becoming increasingly at ease with voice assistant technology, the CUPRA Born also integrates voice recognition. Arguably one of the most natural ways to interact with devices, it reduces distraction because there is no need to look away from the road ahead.

The system can be used to find navigation information or search for music in a safer and easier way. Simply say the wake-up words “Hola, Hola” and the system is ready to interact with.

But it’s the connection with the outside world that is growing in importance. So, at the CUPRA Born’s core is CUPRA CONNECT technology, with the completely newly developed My CUPRA App.

With the activation of CUPRA CONNNECT, online services are unlocked, and connectivity is provided to the car. Customers will be able to manage battery charging from the My CUPRA App, setting the exact percentage of battery charge ready for departure. Climatization can also be activated remotely, setting the target temperature in advance or automatically after unlocking doors, together with front seat heating for driver and co-pilot.

Planning is also possible, by adapting both charging and climatization to a certain schedule through customized profiles, or by sending your next destination from the My CUPRA App to the Navigation system.

Also, the navigation system is upgraded with access to online features, such as online navigation with up-to-date traffic information, talking with natural commands or checking charging stations.

The embedded SIM isn’t only about maintaining contact with our digital lives, it also brings improved safety into the vehicle as users benefit from the eCall service. If an accident occurs the vehicle can directly contact the emergency services either manually or automatically. And should the worst happen the vehicle can relay important data including car position, engine type, and number of passengers making it easier for them to assist.

And, to make sure connections are never lost, the CUPRA Born includes Qi standard protocol inductive charging for mobile devices.