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CUPRA Born

Safety and convenience

The CUPRA Born puts technology at the forefront, and its suite of available safety and convenience systems means it’s a high-performance vehicle that’s easy to live with in daily life and make it one of the safest vehicles in the segment.

The range of systems is expansive and all encompassing; Predictive Adaptive Cruise Control, Travel Assist, Side and Exit Assist, Traffic Sign Recognition, Emergency Assist and Pre-Crash Assist. All assistance systems and their indicators that give very valuable information to the driver, are present in the driver’s line of sight, Thanks to the augmented reality head-up display system.

Onboard systems use data supplied both from an array of integrated sensors, whether that’s radar, camera or ultrasonic, and information fed from outside sources to build a picture of the vehicle’s surroundings and any possible hazards.

The Predictive ACC system positions the CUPRA Born based on route and GPS data delivered from the navigation system, allowing it to correct its speed depending on the road layout ahead, considering bends, roundabouts, junctions, speed limits and built-up areas. The intelligent system can adjust vehicle speed when limits change using input from the front mounted camera and traffic sign recognition.

Travel Assist uses information from the ACC and Lane Assist to actively keep the vehicle in the centre of the lane and adjust speed to the flow of the traffic – providing assisted driving across the whole range of speed.

Side and Exit Assist technology fills in the gaps created by blind spots, giving a visual and audible warning if you don’t see something hidden out of your view. Exit Warning gives an acoustic caution if someone or something is approaching the CUPRA Born when you’re parked and want to leave the vehicle.

The pure EV also takes advantage of Emergency Assist, making sure the driver remains focused on driving and doesn’t become distracted with visual and acoustic warnings. If there is no reaction from the driver, the system can initiate braking jolts, if there is no change the vehicle can come to a complete stop and activate the warning lights. Once parked, the vehicle can directly contact the emergency services using the eCall system.

All the systems have been designed to create an incredible level of safety without the feeling of control being taken away from the driver. An important consideration in a CUPRA, a brand that positions the driver’s needs as the central priority.

And with additional systems such as Light Assist that can change between high- and low-beams depending on oncoming traffic when daylight begins to fade, a Top View Camera to make manoeuvring simpler and Intelligent Park Assist, the CUPRA Born meets not only the dynamic needs of the CUPRA brand, it also delivers a level of safety beyond what has come before.