CUPRA Born Dynamic
The CUPRA Born’s design delivers on multiple levels. Not only does it draw you to the vehicle, but it also highlights that EVs don’t need to be humdrum, and electric mobility is exciting. The CUPRA Born challenges the status quo of electric vehicles with impressive performance, dynamic, pleasurable driveability and the ability to thrill.
“The CUPRA Born’s design sharpens the CUPRA look while at the same time incorporating the modernity of its advanced electric powertrain and conveying a powerful character” said Jorge Diez, Design Director at CUPRA. “Every element has been carefully crafted to expresses agility and performance with its mix of flowing surfaces and technical details.”
The face of the CUPRA Born delivers the first visual impact and an instant emotion. It imbues personality, refinement and determination.
The front character and presence are achieved through the newly designed full LED headlights and the lower mouth designed to channel air towards the radiator – this concave upper section sits like a shark nose and a sign of strength.
Below sits the large air intake with a copper frame. Electric cars may need less air than a combustion engine, the powertrain still requires optimised airflow. The mix of engineering requirements and design approach help achieve the perfect balance between form and function.
The bonnet incorporates 3D shapes, refracting the light, bringing the front end of the CUPRA Born to life. While the volume sitting on top of the headlights and through the wings helps generate the vehicle’s sporty stance.
The striking full LED lighting technology is incredibly important to the final look of the CUPRA Born. The signature is unique and instantly recognisable, enhanced by the small parametric triangles on the side of the lamp. The lighting includes an animated ceremony as you approach and open the vehicle, enhancing the experience even further.
The finishing touch for the front design is the copper CUPRA badge. Framed at the very front of the bonnet between two crisp lines that direct the eye downwards towards the CUPRA lettering, the positioning and design adding to the overall quality.
Sweeping around to the CUPRA Born’s side profile the eye is drawn to the rake of the A-pillar, not only does it help draw a sleeker, performance-driven look, it also improves airflow over the vehicle and allows for the integration of the augmented reality head-up display in the cabin.
Four additional elements help to make the car look sleeker, sportier and incredibly purposeful:
· The flowing aerodynamic side sill element at the very bottom of the vehicle sit in contrast to the body colour.
· The sharp lines that strike through the length of the body create a sleekness and presence to the high-performance all-electric CUPRA Born.
· The C-pillar treatment gives the impression the roof is floating. The pillar uses an alternatively coloured, three-dimensional textured surface to create lightness in the side aspect, but also a determinations and dynamism.
· The wheel design, an iconic element of the vehicle’s design, and one that will make it standout even from distance thanks to six incredible designs in 18”, 19” and 20” variants.
The alloy wheel designs include aerodynamic inserts and copper accents. The inserts improve aerodynamics helping the CUPRA Born to maximise its efficiency and overall performance. Machine finished with copper highlights makes them even more distinguishable.
At the rear, the spoiler seamlessly connects to the C-pillar drawing the eye from the side aspect to the rear. And with a body coloured, integrated diffuser that enriches the look in a natural way and provides a sporty and aerodynamic character and helps frame the rear design at both the top and bottom.
The rear full LED coast-to-coast light delivers not only impressive illumination but gives a more advanced look. The system also helps deliver greater perceived width, giving a more secure feeling when you approach the vehicle. “Born” naming is integrated in the rear light, a detail that highlights the uniqueness of the design and attention to detail.
The tailgate is flush to the bumper giving a smoothness to the design, while also reinforcing its strength. At the lowest point sit the number plate, reflectors, and the technical elements within an island surrounded by body colour, aiding the feeling of refinement.
And with a palette of six colour choices (Vapor Grey, Glacial White, Geyser Silver, Rayleigh Red, Quasar Grey and the exclusive Aurora Blue), the CUPRA Born’s personality can be finished to suit a variety of tastes, but all help to emphasise the personality and determination of the brand’s first all-electric high-performance car.