The first hero of the new era
The CUPRA Tavascan is the first hero of a new era for the challenger brand. Derived directly from the Tavascan showcar unveiled at the Frankfurt Motor Show in 2019, where it was presented as “the brand’s dream”, it brings the disruptive and unique vision of an all-electric future to the market.
The CUPRA Tavascan takes the brand’s electrification journey in a new direction with an exponential impulse to create emotional vehicles that break conventional rules and deliver for a new generation of car lovers.
The CUPRA Tavascan brings together a fully electric SUV coupe that merges desirability and instantaneous performance. The SUV coupe embodies CUPRA’s electrified vision while remaining faithful to the 2019 concept car.
“The brand’s journey towards electrification is its unstoppable impulse – it’s at the heart of everything we do. CUPRA is transforming itself towards a fully electrified brand by 2030. There are so many purely rational electric cars coming to the market. That’s not what CUPRA is about” said Wayne Griffiths, CUPRA CEO. “In 2019, we had a vision to reinvent electrification: we wanted to show with Tavascan that it’s not a vehicle responding to change, but a car that creates it. Back then maybe it was only a dream. Now with the CUPRA Tavascan, our dream comes true.”
The CUPRA Tavascan marks a major step for the electrification of the brand. It adds to the brand’s increasing electrified line-up, joining the all-electric CUPRA Born, as well as the plug-in hybrid variants of the CUPRA Leon, CUPRA Leon Sportstourer and the CUPRA Formentor. By 2025 CUPRA will have entered a new era with new electrified models – CUPRA Terramar, CUPRA UrbanRebel - as well as its current line-up renewed.
Designed and developed in Barcelona, the CUPRA Tavascan will be produced at the Volkswagen Group’s Anhui factory in China, a state-of-the-art innovation hub for e-mobility, and will be launched in 2024, with a yearly target of more than 70,000 cars sold.