The compact crossover segment has increased four-fold in size since 2015. Without a doubt, it is the in-trend segment due to the cars’ versatility to be driven with agility and comfort on all types of terrain, both in the city and on the motorway, even on unsurfaced tracks. The new SEAT Arona, which made its debut at the International Motor Show in Frankfurt is the Spanish brand’s answer to this ever increasing demand in the market.
The new SEAT Arona is actually the Spanish brand’s third launch of 2017, following the upgraded Leon and the new Ibiza and represents another step forward in the biggest product offensive ever carried out by SEAT. The Ateca and the future large size SUV also feature in this product offensive and the latter will see the light of day in 2018. To be more precise, the new SEAT Arona fits fantastically within the SEAT SUV range as the little brother, as it combines the advantages of its compact dimensions for use in the city with its SUV qualities for use outside the city to go wherever the driver needs to go.
The essence of the new SEAT Arona can be broken down into three concepts; lifestyle, technology and dynamism. This car is not only destined for those that consider age is just a number but also for those that put passion into everything they do and who live life to the full.