SEAT’s new flagship model

The New Tarraco: the right SUV to complete SEAT’s biggest product offensive

Martorell, 21 November 2018

The SEAT Tarraco is here. The latest vehicle designed and developed at SEAT’s facilities in Martorell and produced in Wolfsburg (Germany), marking the third instalment in the company’s SUV product offensive. The Tarraco brings a fresh look to the sector, highlighting greater self-confidence, elegance, sportiness and determination.

The New Tarraco sits at the top of SEAT’s SUV family, as the bigger brother to both the Ateca and Arona, mixing state-of-the-art technology, dynamic, agile handling, practicality and functionality with elegant, progressive design. The Tarraco combines the many advantages of its larger dimensions to offer a vehicle that can take on all elements of modern life.

Named after the Mediterranean city of Tarragona, a historic, cultural centre with awe-inspiring architecture but a spirit that is young and adventurous. The name Tarraco was chosen by a popular vote by the more than 146,000 SEAT enthusiasts who participated in the final phase of the #SEATseekingName competition.

The new SUV blends the key attributes that every vehicle in the SEAT range needs: design and functionality, sportiness and comfort, accessibility and quality, technology and emotion, and that serves a diverse variety of lifestyles. The New SEAT Tarraco is designed for drivers who need the utility and convenience of a five or seven-seater, the practicality of a higher driving position but also appreciate a vehicle’s aesthetics and value the Tarraco’s balance between self-confidence, elegance and sportiness.

Inside the cabin, the Tarraco fuses a high quality, ergonomically designed interior space with state-of-the-art infotainment and connectivity technologies to maximise the interaction between driver and vehicle.

The Tarraco benefits from a choice of two advanced petrol engines and two sophisticated diesel units, helping it to meet the most stringent emissions legislation while offering the best performance for the customer. The large SUV is also future-proofed and ready to take alternative powertrain technologies.

From the sculptured exterior design, high-end feel of the interior, to the advanced engine line-up and dynamic chassis technologies, the Tarraco epitomises the core values of the SEAT brand, and brings them to a segment that is primed for a disruptive force.

“SEAT is experiencing its biggest product offensive in recent times. The introduction of the
SEAT Tarraco, our very first large SUV, forms part of our €3.3 billion investment between 2015 and 2019 in the company’s future and the range of vehicles we offer,”
said President of SEAT, Luca de Meo, “It not only completes our family of SUVs, but brings a new vigour to the segment and will help bring new customers to the SEAT family.”