New SEAT Ateca 2020

Introduction: Continuing the success in the compact SUV segment

Martorell, 14 September 2020

“The Ateca marked SEAT’s successful debut in the SUV segment and has become a cornerstone of the brand’s strategy along with the other pillars of the company; the Ibiza and Leon families”, said SEAT’s Executive Vice-president for Sales and marketing, Wayne Griffiths. “The SUV segment sales had a very positive impact to the company’s results in 2019. 44% of the cars sold by SEAT last year were either Ateca, Arona or Tarraco models. With the new Ateca 2020, we believe we are in a good position to keep our positive results in the segment”.

All SEAT’s vehicles hold the same core values, offering dynamism, unmatched aesthetics, comfort, safety and connectivity. The SEAT Ateca has already proven itself an important player in the market, with sales increasing each year since its introduction in 2016. To date it’s sold over 300,000 units.

The introduction of the renewed SEAT Ateca adds new dimensions to the compact SUV, reinvigorating its position in the market and making it an even more competitive option.

The design has been remodelled, combining the new SEAT design language, with an enhanced look, that adds confidence to its personality and character, while bringing an additional degree of versatility.

The key ingredients remain; a solid chassis setup, direct steering and a range of transmission and powertrain options, which provide a dynamic, involving driving experience.

The SEAT Ateca 2020 offers a range of new and advanced combustion engines to reduce emissions. The range includes both petrol (TSI) and diesel (TDI) options, that are available in outputs of between 110PS (81kW) and 190PS (140kW).

But new functionality comes to the fore to make the Ateca a vehicle of the here, now and the future.

The ever-increasing impact of our connected world is also catered for; the new SEAT Ateca gives customers the opportunity to take their digital lives with them into the vehicle, and when they’re out of the car. The compact SUV offers connectivity powered by the latest infotainment technology, with Full Link – wireless access to both Android Auto and Apple’s CarPlay - and, online-based functions and services with in-car apps available that expand the customer’s driving experience.

The SEAT Ateca now integrates some of the most advanced driver assistance systems available, including Predictive Adaptive Cruise Control, Pre-Crash Assist, Travel Assist and Side Assist. The technologies make the compact SUV safer and more convenient no matter what scenario customers find themselves driving in.