New SEAT Ateca 2020

Design: Adapted to the modern world, mixing robustness and emotionality

Martorell, 14 September 2020


The SEAT Ateca’s design combines dynamism and functionality and remains, with every aspect of the vehicle carefully sculpted to provide a confident look that is instantly recognisable. With the introduction of the 2020 version of the compact SUV, these details have been enhanced and added to, allowing the Ateca to reflect the world in which it exists, mixing an emotional exterior design with an increased robustness in its attitude.

The Ateca maintains its broad, muscular stance overall, helped by its dimensions. The SUV slightly grows in length (+18mm) to 4,381mm - due to the new design of the front and rear bumpers -, but remains as wide (1,841mm) and tall (1,615mm) as its predecessor.

The front gains a new face that introduces the new SEAT design language, formed in part with the inclusion of a new bumper and FULL LED headlights. The SEAT signature design remains, and as you sweep along the side of the vehicle, its profile continues to convey its confidence and dynamism with precise lines and flowing forms.

At the rear the design is chiseled to emphasise the compact SUV’s powerful shoulders and hide its impressive 510 litre load space. A new rear bumper and the introduction of FULL LED rear lights with dynamic blinkers complement the vehicles look, and increase its attractiveness. Simulated exhaust pipes add an edge to the design and bring added intrigue to the rear. Last but not least, the Ateca’s name is now embossed in the new handwriting style.

The FR trim adds a more sporty look with highlights in Cosmo Grey Matt including a new grill design, front and rear bumper mouldings, foglamp grill, mirror caps, side mouldings and matt finish framed simulated exhausts.

The newest trim is the XPERIENCE offering, adding a dash of off-road character to the compact SUV, adding to the feeling of versatility, freedom and confidence. That character is highlighted with the addition of black front and rear bumpers, side and wheelarches, with side mouldings and front and rear mouldings finished in Aluminium look.

And with the option of 14 different alloy wheels between 16” and 19”, and a wide palette of 10 exterior colours - including the new Dark Camouflage paint - no matter which trim is chosen, Reference, Style, the sporty FR or the all-new XPERIENCE option, the new SEAT Ateca offers a spirit that suits the customer’s lifestyle.


Inside the interior design works coherently with the SEAT Ateca’s exterior, providing an elegant, refined cabin with a dynamic feeling. The new vehicle adds to the ambiance of the interior increasing the perception of quality, robustness and safety, from the moment you take your seat inside.

The 10.25” SEAT Digital Cockpit available adds a focus to the interior from the driver’s seat, with an improved HMI interface and diagonal view, and upgraded with either a 8.25” or 9.2” infotainment system, the interior is fully digitalised.

The new SEAT Ateca’s interior fit and finish is enhanced with the introduction of new door moulding materials along with a stitching effect in the panels. New upholsteries add to the ruggedness, while the driver benefits from the tactility of a newly designed steering wheel, giving an increased feeling of connection between drivers and vehicle. And on those cold days, the steering wheel can be heated, adding comfort levels.

And the inclusion of a heated steering wheel isn’t the only improvement to the Ateca on those cold days. The compact SUV also includes an all-weather windscreen with an invisable coating – Climacoat.

The technology means the windscreen can be defrosted in only 2-3 minutes, while also minimising the strain on the system – importantly the system doesn’t add any reflections, meaning the drivers view is uninterrupted.

The driver’s seat is electric with 8-way adjustment and memory function (for the seat and also the exterior mirrors), meaning you’ll always be able to find the perfect position behind the wheel.

The interior’s design is underscored by the inclusion of matt finish surrounds for the air vents, gear lever and infotainment system, with multicolour ambient lighting bringing an extra dimension to the vehicle’s interior finish.