All-new SEAT Leon

Introduction: The all-new SEAT Leon is the most innovative product ever made by SEAT

Martorell, 28 January 2020

“The SEAT Leon has been improving generation after generation being able to conquer new customers. In 2019, the Leon has been the best-selling car for SEAT with more than 150,900 vehicles delivered, as well as best-selling car in Spain during the past 5 years,” said SEAT’s Executive Vice-president for Sales and marketing and CUPRA CEO, Wayne Griffiths. “We have now created the best Leon ever. The new Leon has been designed keeping the “created in Barcelona” spirit and at the same time being the safest, most connected and with the widest range of engines the brand has ever seen. We believe we have all the ingredients to make of the new Leon a great choice not only for private customers but also for corporate fleets.”

The all-new SEAT Leon is the latest vehicle to be designed and developed at SEAT’s facilities in Martorell, with production also taking place on the site. The Leon has been one of the core pillars in the brand’s product range accumulating more than 2.2 million sales since its introduction in 1999. The fourth-generation SEAT Leon is designed to take the vehicle to a new level offering even greater levels of dynamism, efficiency, safety and appeal.

The market for compact vehicles is becoming increasingly competitive as global trends change the way vehicles are perceived and external pressures increase, but SEAT is meeting these aspects head on with the all-new Leon.

The vehicle brings a strong design evolution, with an exterior and interior language that gives stronger character to the vehicle, helped in no small part by its revised dimensions, overall proportions, its more determined face and a fresh appraoch to lighting technology – both inside and outside.

And as we enter an even more connected world, the next-generation SEAT Leon gives the consumer greater opportunity to take their digital lives with them into the vehicle, and also when they’re out of the car. The all-new SEAT Leon is the brand’s first fully connected vehicle, offering connectivity with Full Link - Android Auto and also wireless access to Apple’s CarPlay - and, online infotainment and will offer in-car apps in the near future that expand and improve the customer’s driving experience. Once out of the vehicle, users can access their vehicle’s data remotely and also manage the charging process and control the air conditioning remotely (in the case of the plug-in hybrid version).

A suite of new powertrain technologies; petrol (TSI), diesel (TDI), Compressed Natural Gas (TGI), mild-hybrid (eTSI), and plug-in hybrid (eHybrid), mean consumers can choose the vehicle that most closely matches their lifestyle and needs, while at the same time providing the efficiency and performance demanded by the market.

Safety is also at the heart of the all-new SEAT Leon. It integrates some of the most advanced driver assistance systems available, including predictive adaptive cruise control, emergency assist and travel assist, to make it the safest car the brand has ever made.

The advances to the all-new SEAT Leon have been achieved, in part, thanks to the vehicle’s MQB Evo architecture, providing the toolkit required to develop a vehicle that meets the many and varied needs of SEAT’s diverse customer base.

The all-new SEAT Leon epitomises the core values of the brand and its goal of offering the best vehicles possible, with the next-generation Leon, the compact segment is going to feel a transformative force when the vehicle is launched in the second quarter of 2020.

SEAT Communications

Arnaud Hacault
Head of Product Communications
M/ +34 659 134 804
Arnaud.hacault@seat.es

Jaume Rabassa
Product Communications
M/ +34 619 616 470
Jaume.rabassa@seat.es

Cristina Vall-Llosada
Head of Corporate Communications
M/ +34 646 295 296
cristina.vall-llosada@seat.es