All-new SEAT Leon

Design: Enhanced overall dimensions and even bolder presence

Martorell, 28 January 2020

“Although the all-new SEAT Leon is an evolution in our design language, it still presents itself as a bolder vehicle than the previous generation, and keeps hold of the brand’s DNA and the representative attributes of a Leon” said Alejandro Mesonero-Romanos, Director of Design at SEAT. “The exterior mixes the car’s key characteristics of confidence, elegance and sportiness.”


With an exterior design that exudes confidence, elegance and sportiness, the all-new SEAT Leon benefits from well executed proportions; and it is a vehicle’s proportions that determine, to a high degree, the beauty of any car.

The basis for the vehicle’s overall aeasthetics is the advanced MQB Evo platform, which provided the dimensions, flexibility and adaptability the design team required, while the all-new SEAT Leon’s increased size for both the five-door and the Sportstourer brought an improved sense of proportions to the next-generation vehicle’s design.

In its 5-door variant, the all-new SEAT Leon is 4,368mm long (+86mm), 1,800mm wide (-16mm) and 1,456mm high (-3mm). The wheelbase stands at 2,686mm, which is 50mm more than the third generation SEAT Leon.

In its Sportstourer version, the all-new Leon is 4,642mm long (+93mm), 1,800mm wide (-16mm) and 1,448mm high (-3mm). The wheelbase stands at 2,686mm, which is 50mm more than the previous generation.

The all-new SEAT Leon builds on the appeal of its predecessor but with a stronger personality, helped by its smooth flowing surfaces and the perfect mix of edges and curves in the right places. And while the exterior aesthetics are what draws the eye, its style also enhances the vehicle’s overall efficiency with improved aerodynamics ; the all-new SEAT Leon’s drag co-efficient has improved by around 8% compared to the previous generation.

At the front of the all-new SEAT Leon, the design provides greater personality, with a stronger three-dimensional connection between the grille and front lighting. The LED headlights are set back, providing an eyebrow effect, giving a deeper focus and making it instantly recognisable to other road users.

The hood too, which is slightly longer than the previous generation, feeds into the vehicle’s more assertive design attitude  and gives more verticality to the front-end, adding to the determined stance seen throughout the all-new Leon’s design. This can also be seen in the A-pillars, which have moved further rearwards to elongate the front proportions of the vehicle.

The surfaces of the all-new SEAT Leon have evolved, with stronger shapes, giving a more elegant design treatment, with more changes and nuances in the colour and tone of the vehicle as the light hits the paintwork and shifts across the body. This creates a vehicle with a multi-layered, shifting aesthetic.

The excitement and creativity continues at the rear of the all-new SEAT Leon. Emphasised by the coast-to-coast LED light and a boot designed to maintain the dynamic personality of the vehicle. Both the lighting system and spoiler create lines that generate the notion of speed, even when the car is not moving at all.


Inside, the all-new SEAT Leon’s design continues its evolutionary theme, but one that puts the driver and other occupants at the centre of its strategy.

The all-new SEAT Leon’s interior is the pinnacle of functionality, minimalism and sleekness from the moment you take your seat in the cabin behind the steering wheel – the main contact point between driver and car.

The smooth-surfaced, slim yet wide dashboard gives the impression of lightness, and a degree of “floatability”. The effect is created with the help of the decorative mouldings that surround the dashboard and continue through the front doors.

Everything in the cabin has been designed to be ergonomically precise, increasing interior comfort for ocuppants. Whether sitting in the driver’s seat, as a passenger or in the rear, the cabin is developed to fit the occupants like a glove, providing the feeling of security.

The interior’s main protagonist is its central 10” infotainment screen, which includes gesture recognition, delivering precise interaction with the occupants and reducing the number of physical buttons required. Its “diagonal” graphic design theme of the screen gets its inspiration from that important avenue of Barcelona, the Diagonal. It’s the first time that the design interface has been created in the new Digital Lab in SEAT, pioneer in its class.

Interior light is an important feature of the all-new Leon. It includes a wraparound dashboard light that covers its entire width and continues through the doors. It’s not only an ambient decorative light, but it also provides a number of key functions such as blind spot detection or exit assist.

A lot of attention has been placed on achieving a perfect balance of refined and soft plastics, textiles and leathers to cover seats, doorpanels and the dashboard.

And the all-new SEAT Leon mixes its appealing design with practicality too. The 5-door SEAT Leon offers a boot capacity of 380 litres (identical to the previous generation), while the Sportstourer offers 617 litres of boot capacity, 30 litres more than the previous generation.

SEAT Communications

Arnaud Hacault
Head of Product Communications
M/ +34 659 134 804

Jaume Rabassa
Product Communications
M/ +34 619 616 470

Cristina Vall-Llosada
Head of Corporate Communications
M/ +34 646 295 296