New CUPRA Ateca

The new CUPRA Ateca: the most contemporary interpretation of sportiness

Martorell, 29 October 2018

  • CUPRA Ateca marks a new era for the newly established independent brand bringing new vigour to the market
  • The CUPRA Ateca is the ultimate expression of sportiness, developed by car lovers for car lovers

As CUPRA diversifies its business and develops new models that offer the perfect mix between performance, driveability and usability, the brand will leverage the existing infrastructure that SEAT benefits from, with dedicated floor space in 277 specially selected dealerships across Europe.

The start of this journey began on last February with the introduction of the new Brand and its first model, the CUPRA Ateca, a high-performance SUV that marks the beginning of a new era, and the perfect car to launch the CUPRA brand into the market.

In a segment dominated by premium brands, the launch of the CUPRA Ateca disrupts the status quo, moving people away from the conventional and vanilla, to the most contemporary vision of what sportiness is: you don't need to go luxury to feel unique.


Arnaud Hacault
Head of Product Communications
T/ +34 659 13 48 04

Jaume Rabassa
Product Communication
T / +34 619 61 64 70