As CUPRA diversifies its business and develops new models that offer the perfect mix between performance, driveability and usability, the brand will leverage the existing infrastructure that SEAT benefits from, with dedicated floor space in 277 specially selected dealerships across Europe.
The start of this journey began on last February with the introduction of the new Brand and its first model, the CUPRA Ateca, a high-performance SUV that marks the beginning of a new era, and the perfect car to launch the CUPRA brand into the market.
In a segment dominated by premium brands, the launch of the CUPRA Ateca disrupts the status quo, moving people away from the conventional and vanilla, to the most contemporary vision of what sportiness is: you don't need to go luxury to feel unique.
Head of Product Communications
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