New CUPRA Ateca

The new CUPRA Ateca: the most contemporary interpretation of sportiness

Martorell,  29 October 2018

CUPRA epitomises the modern-day interpretation of what a high-performance vehicle should be, and with the introduction of CUPRA Ateca, the brand has fused the elements intrinsic in this class of vehicle. The Ateca is iconic and powerful but usable and practical.

In a segment dominated by premium brands, the CUPRA Ateca will disrupt the market, offering people a vehicle that isn’t narrowly focused on lap times but that presents true driver involvement, taking them away from the conventional, to the most contemporary vision of what performance is.

Whether it is the advanced 2.0 litre TSI engine and its outstanding performance, the low centre of gravity or the advanced chassis, the CUPRA Ateca perfectly combines to offer one of the most dynamic drives in the segment.

The striking exterior design highlights the sportiness and dynamisim of the CUPRA Ateca, projecting confidence and conviction, from the dominant grille design to the intricate rear shape.

The cabin exudes the look and feel of a high-performance vehicle bred from one of the wellknown names in performance vehicles, shown not only in the materials and quality of finish but by the inclusion of state-of-the-art technologies too.

The look and feel of performance and quality can be increased further with the optional 18” Brembo brakes in black, the Carbon Fibre exterior mirror caps. The exclusive CUPRA bucket seats will be available from late 2018.

There is no brand like CUPRA in the market today, and the Ateca is the birth of something new, where those developing the vehicles share the same values, ambition and passion for the pinnacle of automotive performance.

The CUPRA Ateca will be introduced into the market by the end of 2018, and to mark its introduction, the first 7,000 customers will receive a limited edition welcome gift as they help build the CUPRA tribe. Each person will be given a CUPRA Member Box made from real carbon fibre and embossed with the CUPRA logo in copper. Inside customers will find a high quality carbon fibre CUPRA key cover and carbon fibre CUPRA bracelet. A token of appreciation and memento of CUPRA ownership.