New CUPRA Ateca

The new CUPRA Ateca: the most contemporary interpretation of sportiness

Martorell,  29 October 2018

CUPRA is the definitive expression of uniqueness, sophistication and performance, and the CUPRA Ateca perfectly encapsulates the brand’s values. A vehicle born from the passion of engineers and designers, and developed for people who appreciate the purity of its execution.

The CUPRA Ateca is an SUV that marks the birth of a new brand and is the perfect launch car for the CUPRA brand; a unique model in its segment and perfectly aligned to customers’ needs.

The CUPRA Ateca offers a striking exterior look, a stylish interior and accessible performance, created from a powerful engineering toolkit, incorporating the essential technological ingredients to achieve its targets, without overcomplicating and obscuring the vehicle’s raison d’etre.

“SUVs are still growing massively in popularity, but there is no car like the CUPRA Ateca on the market. That is why we are confident that it is going to be a success and a great first pillar of the brand, expressing perfectly the CUPRA key brand values of sophistication, uniqueness and performance,” said Wayne Griffiths, Executive Vice-President for Sales and Marketing. “Moreover we are very optimistic to attract new customers that are looking for such a unique car, being positioned between the mass and the classical premium segment.”

The beating heart and soul of the CUPRA Ateca is one of the most technologically advanced engines on the market; a turbocharged, direct-injection, four-cylinder 2-litre TSI petrol engine that produces a remarkable 300PS of power and 400Nm of torque. Linked to a smoother, more precise seven-speed DSG transmission and 4Drive all-wheel drive system, the CUPRA Ateca exudes confidence, coolness and self-assurance. .

The CUPRA Ateca’s stirring performance is matched by its arresting exterior design. At the front, the upper grille features a honeycomb effect, with the new CUPRA logo at its centre. Glossy black details are a constant feature, while at the rear four exhaust pipes sit on the edge of the rear diffuser and exclusive 19” diamond cut alloy wheels enhance the SUV’s elegant appearance.