New CUPRA Ateca

The new CUPRA Ateca: the most contemporary interpretation of sportiness

Martorell,  29 October 2018

The CUPRA Ateca offers a striking exterior look that instantly distinguishes it as a high-performance vehicle, it exerts confidence and leaves no doubt that the CUPRA Ateca is the most dynamic variant in the SUV’s line-up.

At the front, its upper grille features a honeycomb effect on the inside with the new CUPRA logo at its very centre, reinforcing its lineage. On the lower grille the CUPRA name sits subtely and is finished in matt aluminium, just above the exclusively designed bumper.

The CUPRA Ateca’s highly sculptured front end continues with the signature full-LED headlights, which not only offer tremendous luminance but also underscore the SUV’s broad, muscular stance and determined appearance. As soon as you unlock the doors, LED in the exterior mirrors illuminate the area close to the door sills, projecting the CUPRA’s logo and lettering onto the ground.

“The CUPRA Ateca is the ultimate evolution of the Ateca, combining every aspect of our design language with the dynamic credentials that a high-performance vehicle needs, from its dominant front end design, the flow over the entire body to the highly sculpted rear end,” said Alejandro Mesonero-Romanos, Director of Design.

The CUPRA Ateca’s details in glossy black are a theme throughout the exterior design: the roof rails, wing mirrors, window frames, side mouldings, wheels, front grille and front and rear diffusers as well as the spoilers that frame the rear window all benefit from the design technique.

Black brake callipers, a sporty rear bumper, the copper CUPRA logo on the boot, the four exhaust pipes on the edge of the rear diffuser and exclusive 19” diamond cut alloy wheels with the CUPRA logo underline the sportiness and elegance of this unique and dynamic SUV.

And no matter which of the six exterior body colours are used: Energy Blue, Velvet Red, Brilliant Silver, Rodium Grey, Magic Black or Nevada White, the CUPRA’s high-performance credentials remain clearly apparent.

Even before opening the door the exclusive personality of the CUPRA Ateca becomes apparent as the welcome light shines the CUPRA name and logo onto the ground.