CUPRA Formentor

Exterior design

Martorell, 02 March 2020

Exterior Design: the essence of CUPRA

The CUPRA Formentor, the first car exclusively designed for CUPRA, is named after the most beautiful and wild cape on the Spanish island of Mallorca, in the Balearics. The car encapsulates all the attributes of that location that lend themselves to the high-performance crossover’s exterior design.

 “The CUPRA Formentor is an appealing car in terms of performance, technology and aesthetics and based on the beauty of its proportions, the strength of its line and the refinement of its details,” said Alejandro Mesonero-Romanos, Director of Design.

The rocks of the cape, which have been sculpted by the wind, served the design team as inspiration for the side blisters that show dynamism and a feeling of movement, always emphasising its varied attributes and emotion.

The two-tone body is reminiscent of a robust all-terrain vehicle, but the CUPRA Formentor’s design uses the aesthetic technique to lighten the vehicle’s silhouette. But unlike the toughened, rough finish on a traditional SUV, the vehicle merges the all-terrain attributes, with the compactness and sporty essence of a hatchback, but in a coupe form-factor.

In this sense, the dimensions of the car perfectly exemplify this blend of concepts that blissfully marry the needs of today’s customers. The CUPRA Formentor is 4,450mm long and 1,839mm wide. Its height of 1,511mm also provides noteworthy headroom for all the passengers which, combined with a wheelbase of 2,680mm, offers significant room for the rear passengers, boot capacity of 450l as well as great stability.

On the other hand, the sportiness is represented with a visual emphasis placed towards the rear of the vehicle while at the same time accentuating the length of the bonnet, underscoring its dynamic proportions. This seamless design greatly amplifyies the vehicle’s exterior quality, which is strengthened with the integration of the rear coast-to-coast light that magnifies the distinctive look of the rear of the vehicle and the standard 19” alloy wheels- also available in Copper - that hold the 18” performance Brembo brakes.

The overall design is heightened by the wide palette of colours available: in addition to the four soft and metallic paints (Urban Silver, Midnight Black, Magnetic Tech or Candy White) the CUPRA Formentor will also be available with three special paints (Graphene Grey, Dark Camouflage and Desire Red) as well as with two matt paint options (Petrol Blue Matt and Magnetic Tech Matt). The exclusive matt paint options bring an additional visual elegance and personality to the vehicle.

CUPRA HQ Communications

Arnaud Hacault
Head of Product Communications
T/ +34 659 134 804
arnaud.hacault@seat.es

Jan Conesa
Product Communications
T / +34 650 659 096
jan.conesa@seat.es