Dynamic Press Presentation

CUPRA Formentor: the first vehicle exclusively designed and developed by the brand has arrived

Martorell, 06 October 2020

  • The CUPRA Formentor mixes the benefits of a performance car with the qualities of a SUV
  • Available from the launch, the CUPRA Formentor VZ 2.0 TSI 310PS DSG 4Drive delivers high performance
  • It will be available with a wide range of up to seven different powertrains, including two high-performance plug-in hybrid version
  • The CUPRA Formentor is fully connected and integrates the most advanced driver’s assistant systems

The CUPRA Formentor is the first vehicle exclusively designed and developed from the ground up by the brand. It is a door opener to new customers that look for exclusivity, innovation and an intuitive and dynamic driving experience.

 “The CUPRA Formentor encapsulates the essence of the brand and will be key in establishing the brand as a relevant player in the market. Thanks to this model, we expect CUPRA to expand its international presence and double its sales volumes,” said SEAT President and CUPRA CEO Wayne Griffiths. “Together with the CUPRA Leon, the CUPRA Formentor will also integrate two plug-in hybrid versions, proving that electrification and performance are a great match.”

The CUPRA Formentor brings together the all-terrain attributes of an SUV, with the sporty essence of a hatchback, in a coupé form-factor. The CUPRA Formentor is full of character, sculpted to emphasise its varied attributes and exudes emotion. It’s closer to the ground to highlight its sportiness, with a visual emphasis placed towards the rear of the vehicle while at the same time accentuating the length of the bonnet, underscoring its dynamic proportions.

A wide range of powertrain offer with seven engines, including two high-performance plug-in hybrid version, a fully connected experience and the most advanced safety and convenience systems, take the high-performance crossover coupé to a new dimension.

The CUPRA Formentor was designed, developed and is the first 100% CUPRA model to be produced in Martorell. The CUPRA Formentor will enter the market in October, in its top of the range form (310PS). The other versions will follow in 2021.

The first model to be homologated under the CUPRA brand joins the CUPRA Ateca and the CUPRA Leon, whose new versions are also entering the market in the last quarter of 2020. The brand thus begins its product offensive after selling 55,000 units since its creation in 2018 until the end of September, exceeding all initial expectations.

CUPRA HQ Communications

Fernando Salvador
Head of Product & Events Communications
T/ +34 609 434 670

Arnaud Hacault
Head of Product Communications
T/ +34 659 134 804

Jan Conesa
Product Communications
T / +34 650 659 096