New CUPRA Ateca 2020

Exterior Design

Martorell, 22 June 2020

The CUPRA has always offered a striking exterior look, one that instantly marks it as a high-performance vehicle and the new SUV updates the design language to amplify its bold look.

The front includes a new bumper design as well as new FULL LED headlights. The upper honeycomb grille has the CUPRA logo at its very centre with a dark chrome finish to the frame. The lower grille features a dark aluminium diffuser, while the front grille with foglamps either side, matches the finish to help set the face of the high-performance SUV.

“The CUPRA Ateca’s subtle design elements feed together to create the vehicle’s exclusive personality and heighten it’s impact as the definitive high-performance SUV in its segment.” said Alejandro Mesonero-Romanos, Director of Design at SEAT. “It’s sporty yet elegant lines mix with the technologies such as the Akrapovič exhaust system to solidify it as a true sports SUV.”

Side mouldings are finished in dark aluminium glossy, as are the roof rails, a look that includes the door mirrors also in dark aluminium glossy, which house the welcome lights that shine the CUPRA logo on the floor. The side profile is enhanced further by the standard 19” machined alloy wheels, but new options mean customers can personalise the style of their vehicle.

A machined aero alloy wheel which includes either copper or silver inserts brings a new look, while a newly designed machined Sport Black and Copper option is also available. In total, six different design of alloy wheels are available in 19” and house either the standard CUPRA black brake calipers or the optional 18” Brembo performance brakes in copper.

At the rear of the new CUPRA Ateca are full-LED with dynamic indicators, providing a clear view to other drivers of where you’re intending to drive and adding to the elegance of the rear design. Quad exhausts add the defining look to the rear design, reinforcing the CUPRA Ateca’s position as a performance vehicle.

With any vehicle the ultimate part of tuning it to your personality is choosing the exterior colour, and the new CUPRA Ateca has a range of options that should meet customers’ needs.

The CUPRA Ateca can be finished in 6 exterior paints, with each colour adding to the dynamic appearance of the vehicle, adding a new dimension to the exterior design and the high-performance look.