Until October 14th

SEAT showcases all its novelties in the city of Paris

Paris,  04 October 2018

  • The brand connects with Parisians and launches pop-up stores in Saint-Lazare and Le BHV Marais
  • The CNG models can be test-driven at the Green Test Center in Place de la Concorde
  • Global premiere of the new SEAT Arona TGI at the Paris Motor Show
  • The Tarraco makes its general public debut as the last model of the SUV offensive

As part of the activities within the framework of the Paris Motor Show through to October 14th, SEAT will also have a test drive site in the Green Center at Place de la Concorde, where the Leon and the Ibiza fuelled with compressed natural gas (CNG) can be taken for a test drive. In addition, the new Arona TGI will be on exhibition for the first time. It is the world’s first SUV to run on CNG and SEAT’s fourth model that consumes this clean, efficient fuel which contributes to reducing emissions. With the arrival of the Arona TGI, SEAT now has the broadest natural gas powered vehicle range of any European brand in the market.

Finally, and to celebrate the 120 years of the Paris Motor Show, the brand participated last Sunday September 30th in a parade in Place de la Concorde with the legendary SEAT 600.

The SUV offensive makes it to the Paris Motor Show

Visitors to the Paris Motor Show, which opens today, can get a first-time look at SEAT’s entire SUV model lineup – the Arona, Ateca and the new Tarraco. At this year’s edition of the show, SEAT is going to explore all the possibilities of the newly launched Tarraco at its stand. With the claim ‘Why not now?’, visitors can get to know the car and enjoy a spectacular experience in an interactive room lined with reflecting walls that transport them to the centre of the Tarraco universe. This model is going to attract new customers, boost the image of the brand and make a positive contribution to the company’s financial results. The SEAT stand at the Paris Motor Show also features large format screens so visitors can individually configure models such as the Ibiza, Arona, Leon, Ateca or the Tarraco itself.

SEAT Tarraco, the brand’s new flagship

SEAT’s new SUV symbolises the brand’s entry into the all-terrain category of vehicles with up to 7 seats. Presented last September 18th in the city of Tarragona, the Tarraco points to the design direction to be followed by the company’s future vehicles. Positioned at the forefront of SEAT’s SUV range, the Tarraco prominently features design and functionality, sportiness and comfort, affordability and quality, as well as technology and emotion. All its engines are equipped with direct injection, turbocharger and Start&Stop technology, with power outputs of 150 and 190 hp.

SEAT Arona TGI, the first gas powered SUV on the market

The Arona is the first vehicle in SEAT’s SUV lineup to be equipped with a compressed natural gas powertrain, a sustainable alternative to petrol and diesel. The Arona TGI was designed, developed and will be produced at SEAT’s main facility in Martorell. This model represents a step forward in the company’s vehicle development programme thanks to its green propulsion, which leads to a lower environmental impact and cost savings for drivers. The new three-cylinder Arona TGI is equipped with a 12 valve engine and a six-speed manual gearbox, and features a range of 400 km in CNG mode and 160 km when operating with petrol.

CUPRA Ateca, a new brand is born

The sporty new SUV spearheads the new CUPRA brand and stands out for the extraordinary balance between sporty driving pleasure and convenience for day-to-day use. With its sporty design, unique style and personality, it features an impressive array of technological equipment that places it on a par with premium category vehicles. It is equipped with a four cylinder 2.0 TSI engine that delivers 300 hp output and a seven-speed automatic dual clutch DSG gearbox.

SEAT Communication

Cristina Vall-Llosada
Head of Corporate Communications
T / +34 93 708 53 78
M/ +34 646 295 296

Ezequiel Avilés
Corporate Communications
T / +34 93 708 59 50
M/ +34 646 303 738