A car that will set a milestone for SEAT

The new SEAT Ibiza; you’ve never seen anything like it

Martorell,  01 May 2017

  • The new SEAT Ibiza demonstrates it is the best Ibiza in history thanks to its design, quality, equipment, connectivity, safety and impressive dynamic qualities
  • The debut of the MQB A0 platform has achieved not only a more compact exterior and a more spacious interior, but also comes packed with technology that had never been before in this category.
  • Following the Ateca and the Leon, the new Ibiza is the third launch in the largest product offensive ever carried out by the Spanish brand. New models are still yet to come, such as the compact crossover, the Arona and a new 5 and 7-seater SUV.
  • Following its international debut at the Geneva Motor Show, orders for the 5th generation Ibiza have been taken from early April, with the first deliveries taking place in early June.
  • The range of engines available consists of both petrol and diesel engines between 65 and 150 horsepower, as well as a CNG (Compressed Natural Gas) version, a first in this segment.
  • Reference, Style, XCellence and FR will be the available trims.

“SEAT is in a phase of consolidation and growth and we are working to become one of the most dynamic organizations in our industry,” says Luca de Meo, Chairman of the Executive Committee of SEAT, S.A.  The company obtained the best financial results in its history in 2016 with an operating profit of 143 million euros and profit after tax before extraordinary items totalling 232 million euros.

“The new SEAT Ibiza will make a great leap forward for the brand and it is bringing about a turning point in the segment”. This is another step forward in the biggest product offensive ever carried out by SEAT. At the beginning came the launch of the first SUV of the brand, the Ateca, followed by the updated Leon. Now it’s the new Ibiza’s turn, completing the reinforcement of the three main pillars of the brand.

New models are still yet to come, such as the compact crossover, the Arona, in the second half of 2017, and a new 5 and 7-seater SUV that will be positioned one segment above the Ateca and will reach dealerships in 2018.The launch of the Ibiza opens a very special year for SEAT, in commercial terms as well. The company has entered its fifth consecutive year of increased sales after posting a 13.6% growth in the first two months of the year.

The new SEAT Ibiza is a completely new model that has been created with very ambitious goals in mind: To go a major step ahead in safety, design, performance and comfort. This huge advance in quality was achieved thanks to the new MQB A0 modular platform. The new SEAT Ibiza is the Volkswagen Group’s first model to use this platform, highlighting SEAT’s importance within the Group and offering countless advantages.   

Launched in 1984 for the first time, the Ibiza has become an icon of SEAT. This car has been around the longest in the history of the brand and is its top-selling model, with over 5.4 million units sold. The Ibiza is one of the three pillars of the company, together with the Leon and Ateca, on which SEAT relies to continue building the success of the company in the future.  

A decisive model

The fifth generation of the SEAT Ibiza has been developed in Barcelona and is a decisive step forward in the future of SEAT.  Firstly, because it demonstrates the Volkswagen Group’s latest technology, the MQB-A0 platform (Modular Quer Baukasten) which shows the importance of the SEAT brand within the Volkswagen Group, as this new platform will be featured for the first time in this segment. And secondly, because it comes full to the brim with the most advanced technology, spectacular dynamism and a notable increase in interior space. This means a completely new model while, as always, it keeps its young spirit, dynamism, functionality and comfort. To achieve this, it gets a new, fresh and sporty design, reflecting SEAT’s unmistakable DNA. The surface language has been accentuated even more in a way that gives a more sculptured, exciting and aerodynamic look.

“The new SEAT Ibiza embraces SEAT’s design DNA and ensures a fantastic dynamic performance,” says Dr. Matthias Rabe, Vice-President of SEAT for Research and Development; “With the new modular MQB-A0 platform the SEAT Ibiza rises to technologies from higher segments and in terms of comfort, it improves markedly its interior roominess and variability.”
It combines elegance and style, but never abandons its dynamic character. The new Ibiza is undoubtedly bringing about an increase in SEAT’s client base as well as improving the image of the brand, making it more aspirational thanks to its undoubtable qualities complete with a rounded, powerful design that ensures the car sits perfectly on the road.

Taking measurements

The new SEAT Ibiza has a noticeable increase in its interior space; it’s much more robust, as well as much safer. However, it isn’t this isn’t the deduction one makes upon casting an eye on its dimensions on the outside; 4,059 mm long, 1,780 mm wide and,1,444 mm high (1,429 mm for the FR version). Compared to the previous model, it is much wider by a stunning 87 mm, it is two mm shorter and one lower than the previous model, but more than anything, the change in its dimensions conveys a powerful image of a car that hugs the ground. And the key is in the new MQB A0 platform.

The track is 60 mm wider at the front axle and 48 at the rear axle, while the distance between the axles is 2,564 millimetres, a 95-mm increase. The result is a much more comfortable car, with the new SEAT Ibiza being both roomier on the inside and larger on the outside. For example, the passenger compartment width has increased 55 mm for the driver and 16 mm for the copilot, leg room in the back seats has increased by 35 mm, while the head room has gone up by 17 mm in the back. The seats are an astonishing 42 mm wider, making the new SEAT Ibiza one of the best in its class in this area. But understand this; if before, a passenger taller than 1.75 m was a little squashed in the rear seats, now in the new Ibiza the passenger will be much more comfortable. The boot has also been enlarged by 63 litres, bringing its total capacity to 355 litres, making it best in class. The loading height has also been lowered, proof that SEAT knows how to combine design and functionality.

All of the engines available in the new SEAT Ibiza comply with the Euro6 emissions regulation and lead the way in performance, with outstanding features, high mileage and low emissions. There are different aluminium block and cylinder petrol engines to choose from. The first option is the 3 cylinder 1.0 MPI with 65HP or 75HP, and the next is the 1.0 TSI with 95 or 115 PS, along with a turbocompressor, intercooler and direct injection. Also a new 1.5 TSI will be available in late 2017 with four cylinders and 150 PS. The TSI’s injection pressure is 250 bar for the 115 and 95 horsepower 1 litre versions, while the 1.5 TSI goes up to 350 bar. It’s also worth noting that all TSI versions come with variable inlet and outlet valve timing to improve smoothness and response to any high or low rev situation and whatever the driver may ask from it. All the engines’ blocks and cylinder heads are aluminium, with double overhead belt-driven camshaft which has a maintenance period of around 30,000 km and uses implement a stop&start system to improve efficiency. The 75 horsepower 1.0 litre MPI has an average consumption of 4.9 l/100 km and 112 g/km of C02 emissions. With a maximum torque of 95 Nm available between 3,000 and 4,300 rpm, this is an engine that stand out for its excellent response at low-mid revs. Connected to a manual 5-speed gearbox, it’s capable of reaching a top speed of 167 km/h in 4th, while at 120 km/h in 5th, its accurated gear ratios allow it to reach maximum torque to achieve a smooth and comfortable ride on the road or motorway. In the case of the 95 horsepower 1.0 TSI, its average consumptions stays around 4.7 l/100 km and 106 gr/km of C02 emissions. This is a power unit that stands out from the crowd for its smooth functioning and an excellent response from very low revs. A real test of this is its high maximum torque of 175 Nm available from 2,000 to 3,500 rpm. It can reach a top speed of 182 km/h and can go from 0 to 100 in just 10.9 seconds. When it comes to making an overtake, the engine responds with character, as in 5th it’s able to go from 80 to 120 km/h in 10.9 seconds. Moving onto the 115 horsepower 1.0 TSI, this unit comes with a 6-speed gearbox and with an average consumption of 4.7 l/100 km and its C02 emissions are 108 gr/km. It puts out fantastic performance; its top speed is 195 km/h (in 5th), 0 to 100 km/h well under the 10-second mark, coming in at 9.3 seconds. In addition, its impressive level of maximum torque at 200 Nm, available between 2,000 and 3,500 rpm ensures outstanding acceleration at high speeds, going from 80 to 120 km/h in 10.9 seconds.

Efficient 1.6 TDI diesel engines will come in 80, 95 and 115 PS varieties. Finally, the new MQB A0 platform allows the New Ibiza to offer a compressed-natural gas (CNG) powered 90-PS 1.0 TSI engine. SEAT is the first maker to offer an engine of this type in this class. The gearboxes available are a manual 5-speed transmission for the 95-PS and lower engines and a 6-speed transmission for the more powerful engines. The dual-clutch DSG 7-speed gearbox is another of the options available on the new SEAT Ibiza.

The car’s dynamic behaviour, ride quality and driving comfort are exceptional thanks to the new MQB A0 platform. This is an advantage for the suspension, as it is able to work in a more suitable way, as much from the comfort point of view as from the dynamic behaviour point of view. Another important point is the improved C-EPS (Column Electric Power System) with electro-mechanical assistance, which gives the steering wheel better touch, precision and speed. The McPherson suspension is found at the front of the car and a semi-rigid axle at the rear. Weight-saving measures such as hollow anti-roll bars have been also implemented in the chassis without compromising in any way ride quality. In addition the FR version offers optional shock absorbers that come onboard the FR are electronically controlled and have two settings (Normal and Sport). The new SEAT Ibiza is only available in a 5-door option, which is now more functional and the new design offers the sportier look of a 3-door model. There have also been qualitative leaps forward in terms of noise control, vibrations and ride harshness. The new SEAT Ibiza offers the quality of a more luxurious automobile. It’s also agile in the city, efficient on curved roads and offers excellent comfort on long trips.  

Four trim packages and the most advanced technology

The new SEAT Ibiza will offer four equipment lines, starting with the Reference followed by the Style trim. The top-of-the-range will be the FR and XCellence trims.

The FR trim comes with the most dynamic and technological equipment to enjoy the best performance. Exclusive dynamic design elements have been specifically created for it like, rear diffuser, exclusive front grilles, simulated exhausts at either side of the rear bumper, sport suspension and exclusive exterior black pack. Not only that, but the chassis height has also been reduce by 15 mm and the suspension setting has been slightly modified, with shock absorbers that are firmer, while the anti-roll bar diameter is thicker. The exact different is 21x3.7 mm for the FR versions and 20x2.8 mm for the rest. The semi-rigid rear axle is also firmer in the FR.

The XCellence trim aims to reach new customers looking for a more sophisticated and distinctive design combined with more convenient and smart functional equipment. Its chrome details accentuate its sophistication and refinement.
Both trims will have the same price and are intended to offer the best possible options to different types of drivers: FR is for those looking for a sportier car, while XCellence focuses on comfort, elegance and technology.

The interior ambient LED lighting for the FR and XCellence versions is offered in two colours, red and white, while three areas of the interior are clearly demarcated with lights (doors, floor and roof) to create a sophisticated and refined space onboard. The use of LED technology for the interior and exterior lights is not an aesthetic whim. LEDs offer much higher quality lighting while saving energy, thus yielding improved fuel economy. The full LED lights on the Ibiza (headlights, dashboard, indicators and rear fog lights) are new in this segment.

The FR trim includes a stiffer suspension and offers two mode settings, Normal and Sport, to adapt to the driver’s preferences or to the conditions on the road. The XCellence trim will also offer this possibility later on, with a softer setting. The XCellence trim will also offer this possibility later on, with a softer setting.

The driving assistance systems built into the new Ibiza include elements that, while already present in Leon and Ateca, are quite unusual in this class. The new SEAT Ibiza features Front Assist, Adaptive Cruise Control, Keyless Entry System with heartbeat engine start button, a new generation of front and rear parking sensors and a rear view camera with a higher quality and precision reflected in a premium 8’’ touchscreen with glass panel. It is the very first time that the SEAT Ibiza has a huge and functional integrated 8’’ touchscreen that offers the best technology without compromising  interior harmony.

The best of all is that these aren’t the only driver assist systems that the driver of the new SEAT Ibiza has at his hands, many of which are totally innovative in its category. Furthermore, other systems can be found such as tiredness recognition, automatic emergency braking with pedestrian recognition, Stop&Go combined with ACC and DSG to allow for the most relaxing experience possible in traffic jams - it’s responsible for braking the car and accelerating again to get back under way - and the Multi Collision Brake or automatic post-collision brake, that can reduce the consequences of a multiple crash taking place by applying the brakes automatically after a first collision to keep the car under control and avoid a second one or reduce its consequences.

The icing on the cake of the new SEAT Ibiza is the ability to configure the car’s response, thanks to Drive Profile, with three pre-configured models (Eco, Normal and Sport) plus one more, Individual, which allows the driver to choose how the engine responds to their liking, as well as the steering, suspension, ACC, air-conditioning and gearbox (in the DSG versions).  

In the interior, one of the most outstanding features of the new model is the wireless charger with GSM amplifier. In terms of connectivity, the New SEAT Ibiza is the only car 100% connected thanks to three options:  Apple Car Play, Android Auto and Mirror Link.  SEAT is committed to becoming a front runner in connected cars and developing new mobility solutions where the connected car enhances user experience, making it easier and more flexible. In an environment of disruptive changes, SEAT is eager to deal with the challenges posed by urban infrastructures, traffic systems and vehicles in cities, offering these technologies in most of its vehicles.

The New SEAT Ibiza presents a partnership with Beatsaudio soundsystem, a brand bringing energy, emotion and excitement that has changed the way people listen to music. It uses a digital signal processor (DSP), 7 premium speakers and an 8-channel with 300W amplifier.  

MQB A0 Platform

The latest technology from the Volkswagen Group, the MQB platform (Modular Quer Baukasten) allows higher manufacturing flexibility and robust implementation, as it supports different models and allows for different body types within the same segment and different wheelbase configurations can be achieved within the same base platform. SEAT’s investments and R&D expenditure in recent years were partially allocated to adapt Line 1 at the Martorell factory to the new MQB A0 platform, allowing SEAT to be the first company of the Volkswagen group to use this technology.

The number of parts using Hot-Forming technology has been increased, and that contributes to reduce weight and to increase rigidity, therefore improving performance and accounting for lower consumption. In particular for the new Ibiza, 900 robots and more than 4000 welding points guarantee the robustness of the vehicle. Spot welding combined with laser technology bring components together with a great result: A lightweight body with extreme structural stiffness.

Design: the next step in SEAT’s DNA

The 5th generation of the SEAT Ibiza has a fresh and youthful design while also being mature and balanced, with perfect proportions that reflect a strong and agile character. Its characteristic SEAT features have not just been maintained, but taken to the next level, pushing the evolution of SEAT’s design DNA.

At the front of the car, the triangular Full LED headlights and the iconic daylight graphics make the new SEAT instantly recognisable. The badge is displayed proudly on the grille and is also enhanced by the two characteristic lines on the bonnet, with a slight gap in the chrome frame. The x-shaped design gives great dynamism and incredible visual stability.

The car’s overhangs are very short, with the four wheels situated on the four corners of the car, making the car stable, dynamic and sporty.  The longer wheelbase and window graphics accentuate the size of the new Ibiza, while the double blisters down the length of the car are typically SEAT, giving the car a more expressive, three-dimensional look. The bodywork has been beautifully sculpted, combining sharp lines and smooth surfaces. Its new wheels are offered in two-tone finish to choose from, give an elegant touch. 18 inch wheels come only in one tone.  

The car’s overhangs are very short, with the four wheels situated on the four corners of the car, making the car stable, dynamic and sporty.  The longer wheelbase and window graphics accentuate the size of the new Ibiza, while the double blisters down the length of the car are typically SEAT, giving the car a more expressive, three-dimensional look. The bodywork has been beautifully sculpted, combining sharp lines and smooth surfaces. Its new wheels are offered in two-tone finish to choose from, give an elegant touch. 18 inch wheels come only in one tone.

The rear of the car is also typical of the Ibiza. Its single-rear lights wrap around the car, interacting with the blisters at the rear, properly proportioned within a unique design and offering fantastic aerodynamic performance. The boot’s strong lines and bumpers make the car appear wide and give the car an almost monolithic look, while the rear reflectors appear to bring the car closer to the ground. The FR trim comes with details that bring out its sporty character, such as the exhaust tips either side of the rear diffusor. The XCellence trims receive chrome details that emphasise their sophistication and refinement.

In terms of the interior, more tension, more technical and precise lines and lighter proportions have all been added in order to achieve a more elegant look and a greater level of perceived quality, while new materials have managed to safeguard its youthful and dynamic character. It is important to highlight the great harmony between the colors and materials of the New SEAT Ibiza achieved, whose perceived quality is increased thanks to the nature of the materials, engravings and brilliance. Structurally, a special emphasis has been put on its horizontal proportions in the assembly of its different functional areas, including the elevated console in the interior to improve ergonomic performance and safety. The aim was to achieve perfect proportions and a greater sense of space and comfort.

All of the controls and instruments are Driver Oriented as SEAT DNA, situated around the driver in the highest position possible to avoid the driver having to take his or her eyes off the road. In the interior it also has a key decorative moulding that is meant to offer perfect balance between the interior design and the 8” Black Panel touchscreen. The gearbox is also in the highest position possible for ease-of-use. Upon analysing the top quality of each and every detail of the new SEAT Ibiza, one cannot help but think of models in higher categories, from the innumerable personalisation possibilities to the possibility of choosing the colour of the interior LED lighting, without forgetting of course the onboard technology, such as the 8-inch touchscreen and the Full Link connectivity system.  

The new SEAT Ibiza comes in different colors: desire red, mystery blue, mystic magenta or urban silver. The formulation of these colors, combining the dark flops with the latest generation pigments, helps make the exterior sculpture more evident.

Exciting design, great dynamic behaviour and driving quality,  incredible stability and reliability on the road, vastly improved interior quality, safe and easy-to-use technology, and roomier interior, combine to make the New SEAT Ibiza, a really attractive option and of course at the best price.

SEAT Communications
Antonio Valdivieso

Head of  Product Communications
T  / +34 93 708 58 95

Jaume Rabassa
Product Communications
T / +34 93 708 65 91