The competition featured a 5K and a 10K combined departure run through the factory workshops. The children of the SEAT family competed in the Arona Kids Run, a 1,000 metre race in which 1,500 youngsters took part. In addition, there was a day-care service provided as well as a playground.
More than a Race
The event featured entertainment by percussionist groups, zumba dancers, DJs and music. Some of the major activities included the Vintage Market, a jumble sale of second-hand goods sold in more than 25 pop-up stores, giving unwanted clothing and objects a second life. Similarly, there was no shortage of free parking, cloakroom service and catering for everyone present. 200 people cooperated to organise the event, including volunteer SEAT employees and entertainers.
The 10K winners received a trophy from Dr. Christian Vollmer, SEAT’s Vice-president for Production and Logistics, and the 5K ones got their recognition from Dr. Fessel.
This year’s SEAT Race was a huge success, and since its first edition has become a widely popular event that is open, sporty and cooperative in nature to enjoy in the company of family and friends.
Head of Corporate Communications
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