SEAT partners with UFO to break into kicksharing

Martorell, 08 April 2019

  • 530 SEAT eXS kickscooter by Segway arrive in Madrid to improve urban mobility
  • The strategic alliance between XMOBA and UFO is SEAT’s first step in kicksharing
  • This collaboration will enable XMOBA to identify micromobility patterns
  • SEAT continues to gather views and needs from public institutions and the public in order to enhance mobility in cities

“The eXS is the first SEAT product designed specifically to help ease urban mobility. The agreement signed with UFO confirms our commitment to micromobility and signals our debut in kicksharing” said SEAT Product Marketing director Lucas Casasnovas.

Furthermore, UFO cofounder and CEO Mario Marín stated that “UFO was created with the aim of revolutionising mobility in cities, making it easier, more sustainable, and giving it a more human dimension. We are very enthusiastic about our budding collaboration with XMOBA. We have found a partner who understands the needs of future mobility like no other and whose vision is completely aligned with UFO. We have ambitious plans to take UFO to other European cities and this partnership is going to pave the way successfully.”

Sharing knowledge

The partnership between UFO and XMOBA Ventures, an independent SEAT company that tests, implements and invests in new mobility solutions, also provides that XMOBA will analyse the kicksharing service mobility data to draw lessons from the urban micromobility experience.

XMOBA executive director Arantxa Alonso said that “this project gives XMOBA a boost in our commitment to promoting new solutions that make mobility in cities easier. The collaboration with UFO is going to enable us to understand and identify micromobility patterns and it is the first step towards a new model that favours innovation and collaboration.”

Working with cities

SEAT is closely collaborating with authorities by listening to representatives of different public institutions to gain insights into their view of mobility in large cities and look for synergies in the specific needs involving issues related with urban mobility.

The collaboration with UFO goes beyond Madrid and the commitment is to increase this pilot programme and extend the service to other cities according to how it evolves, and always in collaboration with public administrations. The commitment of SEAT is to integrate this new transport in the least annoying and safest way for the citizens.

Making inroads in kicksharing

The way the kicksharing service via UFO operates is easy and intuitive. Users only have to locate an e-kickscooter that is parked near their location using an app-based map and unlock it by scanning its QR code. The cost of the service is €1 for unlocking and 15 euro cents per minute of use. Payment is made automatically via the app based on usage time.

UFO operates in Madrid with the licences issued by the city’s Division of Mobility and the Environment and aims to become a sustainable urban mobility alternative. The kickscooters must be parked in dedicated motorcycle and bicycle spaces, in general street parking spaces or on the pavement according to Madrid’s local legislation.

SEAT Communications

Cristina Vall-Llosada
Head of Corporate Communications
M/ +34 646 295 296

Daniel Martínez
Corporate Communications
M/ + 34 648 280 851