Two international brands

SEAT tunes in to music with the new Radio Primavera Sound

Martorell,  07 December 2018

  •  The carmaker partners in the creation of this new digital radio station, with programmes dealing with musical trends and emerging culture
  •  Primavera Sound and SEAT share a youthful spirit and passion for talent and music
  •  This is the third time for the brand as strategic partner of this reference international festival

In fact, Radio Primavera Sound is getting off the ground by announcing the festival’s 2019 line-up of music events, with headliners such as Rosalía, Stereolab, Interpol, James Blake, Tame Impala and J Balvin, among others. For the third year in a row, SEAT will support the festival with the aim of enhancing the experience of festivalgoers.

Furthermore, Primavera Sound co-director and Marketing director Alfonso Lanza pointed out that “believing in a project is pointless if there’s nobody else who feels as strongly about it. In this sense, SEAT’s involvement with Radio Primavera Sound is undeniable. This long-awaited project would not be possible without their support, so we can only thank them for their confidence in our making the radio programme we had envisioned and give it the international dimension it deserves.”

The next edition of Primavera Sound is scheduled for May 30th to June 1st, with three days of concerts that will again turn Barcelona into the independent music capital. This year, close to 220,000 people helped the festival break its previous record high turnout. Furthermore, this quintessential live music event is earning growing international acclaim, as more than half of the festivalgoers came from 126 countries.

SEAT Communications

Elisabet Anglada
Head of Content Activation
T / +34 689 282 093

Gemma Solà
Content&Platforms Management
T / +34 639 944 087