Hola, Ciao, Salut, Alexa!

SEAT rolls out Amazon Alexa in Spain, Italy and France

Martorell, 05 November 2018

  • SEAT is the first automotive brand in Europe to launch Amazon Alexa in its vehicles
  • Amazon Alexa, already launched in UK and Germany, is now available for Android users in Spain, Italy & France
  • Cloud-based voice service gives SEAT customers access to host of functionality
  • Integrating Amazon Alexa allows drivers to optimise time in the car and simplifies access to different functions
  • Safety at the wheel, priority of the brand

Luca de Meo, president of SEAT said “Customers in the UK and Germany have enjoyed using Alexa to optimise their time in the car and simplify access to certain features in the safest way. We are excited to extend that functionality to customers in Spain, Italy & France, enabling those with a compatible vehicle to check the weather, play music, and more just using their voice”.

Services are already available in Germany and the UK, and from this moment, in Spain, Italy and France for the Ibiza, Arona, Leon, Ateca  and the new Tarraco via the Android SEAT Media Control with Amazon Alexa app. Simply download SEAT Media Control with  Amazon Alexa from the Play Store, connect it to the vehicle and the voice service is ready to use.

Safety comes first

As functionality and connectivity levels in the car increase, SEAT aims to find a balance between usability and safety. Introducing Amazon Alexa helps to maintain that balance and guarantee a safer ecosystem for drivers. With just a tap of the steering wheel, customers can ask Alexa for music, points of interest and much more all while keeping their hands on the wheel and eyes on the road.

SEAT, front-runner in connected car

SEAT was already the first car brand worldwide to incorporate Google’s Waze into its vehicles’ navigation systems and the first brand to offer Shazam’s song recognition system and Full Link Technology compatible with iOS and Android devices across its full range of models.

In this sense Telefónica and SEAT have also recently presented the first use case of assisted driving via 5G mobile network in a real setting in Segovia, Spain. The pilot test showed how the road infrastructure “communicates” with vehicles via the existing mobile network.

The company has taken another step forward by becoming the first brand in Europe to incorporate Amazon Alexa, expanding its digital capabilities and connectivity offerings as the brand continues to be a frontrunner in the connected vehicle space in Europe.

SEAT Communications

Cristina Vall-Llosada
Head of Corporate Communications
T / +34 93 708 53 78
M/ +34 646 295 296

Daniel Martínez
Corporate Communications
M/ + 34 648 280 851