The automotive brand pairs with the padel federation until 2020

CUPRA teams up with the IPF to drive padel to the next level

Rome, 13 November 2019

  • CUPRA becomes the main sponsor of the International Padel Federation (IPF)
  • Both sides commit to supporting the international expansion of the racquet sport
  • The brand was the title sponsor of the CUPRA European Padel Championship 2019
  • The CUPRA Ateca Limited Edition was present in Rome during the tournament

CUPRA smashes it again on the padel court. After incorporating four of the world's best players into its tribe and signing a special partnership with the World Padel Tour until 2021, the brand expands its presence in the racquet sport by becoming the main sponsor of the International Padel Federation (IPF) until the end of 2020.

The special collaboration between CUPRA and the IPF was revealed at the CUPRA European Padel Championship, a tournament where 16 national teams and 280 athletes compete to become padel’s European champion country. The brand was the title sponsor of the event which took place in Rome from the 4th to the 9th of November.

The agreement was signed by Antonino Labate, CUPRA director of Strategy, Business Development and Operations, and IPF President Luigi Carraro during the celebration of the CUPRA European Padel Championship. At the signing ceremony, Antonino Labate stated: “The association between CUPRA and the International Padel Federation reinforces our commitment to support the international expansion of this sport. We have decided to contribute to the professional development of padel, which has currently more than five million players in Spain and it is experiencing an exponential growth across Europe, where the installation of new facilities is growing by triple-digit”.

Furthermore, Luigi Carraro affirmed: “We are glad that a brand like CUPRA has decided to accompany padel on its path towards international development. Together we will work to make this sport increasingly popular and more professional, which will help us achieve our goal of making padel an Olympic sport“.

The fans who attended the CUPRA European Padel Championship 2019 were delighted by an exhibition match between the brand’s padel ambassadors and former football players Vincent Candela and Luca Marchegiani.

The world of padel sports the CUPRA badge

Last May, CUPRA took the padel court by storm by assembling a unique team of ambassadors with Fernando Belasteguín, Pablo Lima, Alejandra Salazar and Ariana Sánchez. The new automotive brand decided to contribute its values of uniqueness, sophistication

and performance to this sport by pairing up with first-class players who have been at the top of their game since they broke onto the scene.

In June, CUPRA announced its partnership with the World Padel Tour (WPT) for the next three years. Throughout 2019 the brand has been present at the international tournaments of the professional circuit, but beginning next year it will also become the premium sponsor of all official WPT competitions until 2021.

With this year’s moves, the sporty, competitive spirit that CUPRA transmits inside and outside the circuit is transferred onto the padel court with a strategic plan to promote the international expansion of this racquet sport, whose fans share the CUPRA values of passion, determination and contemporary lifestyle.

CUPRA Ateca Limited Edition

The CUPRA Ateca Limited Edition made its Italian premiere after being officially presented last October and was exhibited during the tournament. With this car, the brand adds increased levels of sophistication and performance to the definitive high-performance SUV. This limited run of 1,999 units features newly designed and exclusive 20’’ copper alloy wheels and Carbon Fibre elements to add aesthetic finesse and improve aerodynamic performance.

The CUPRA Ateca Limited Edition fuses its advanced turbocharged, direct-injection, four-cylinder 2-litre TSI petrol engine with a remarkable 300PS of power and 400Nm of torque, with a seven-speed DSG transmission, 4Drive system, Akrapovic exhaust system and progressive steering, to create a vehicle like no other.

CUPRA Communications

Cristina Vall-Llosada
Head of Corporate Communications
M/ +34 646 295 296
cristina.vall-llosada@seat.es

Sergio Ripollés
CUPRA Communications
M/ +34 683 121 236
sergio.ripolles@seat.es