CUPRA taken to the next dimension

CUPRA: an extraordinary announcement to celebrate the new brand’s first birthday

Martorell, 15 February 2019

  • CUPRA will present to the world  a Concept Car on the 22nd of February, one year after the reveal of the new brand
  • The new vehicle clearly shows the direction and the vision of the brand, both from a design and a technological perspective
  • Exclusive vehicle melds a stunning look with a dynamic driving experience

On the 22nd of February, CUPRA will celebrate its first anniversary as a stand-alone brand and take the high-performance vehicle to the next level with a new sophisticated design and a unique driving experience.

With this Concept Car, the very first vehicle developed specifically for the CUPRA brand, the development team has created a vehicle in a form that mixes the benefits of a performance car and an SUV.

The dynamic Concept Car brings eye-catching design and high-end quality to a segment that is incredibly significant but whose customers still yearn for a vehicle that stands out from the crowds.

“This Concept Car is a synthesis of what CUPRA stands for, a special and unique car with a striking and sculptural design, which expresses its performance and shows the energy that we have in CUPRA to develop the next-generation of vehicles,” said Wayne Griffiths, CEO of CUPRA.

Stay tuned on 22.02 for the digital reveal of the CUPRA Concept Car.

SEAT Communications

Arnaud Hacault
Head of Product Communications
T/ +34 659 13 48 04

Jaume Rabassa
Product Communications
T / +34 619 61 64 70