On the 22nd of February, CUPRA will celebrate its first anniversary as a stand-alone brand and take the high-performance vehicle to the next level with a new sophisticated design and a unique driving experience.
With this Concept Car, the very first vehicle developed specifically for the CUPRA brand, the development team has created a vehicle in a form that mixes the benefits of a performance car and an SUV.
The dynamic Concept Car brings eye-catching design and high-end quality to a segment that is incredibly significant but whose customers still yearn for a vehicle that stands out from the crowds.
“This Concept Car is a synthesis of what CUPRA stands for, a special and unique car with a striking and sculptural design, which expresses its performance and shows the energy that we have in CUPRA to develop the next-generation of vehicles,” said Wayne Griffiths, CEO of CUPRA.
Stay tuned on 22.02 for the digital reveal of the CUPRA Concept Car.
Head of Product Communications
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