SEAT Vice-president for Sales and Marketing and CUPRA CEO Wayne Griffiths underscored that “the August result continues the performance we have been setting in Europe in 2019: despite a difficult environment, we are increasing sales and gaining market share throughout the year. We trust our results will continue to improve and we will sustain this growth in the remainder of the year.”
SEAT’s global sales rose from January to August, mainly driven by the results in Germany, France and Italy. Germany (94,800 vehicles; +14.1%), Spain (80,000; +1.2%) and the UK (46,800; +3.5%) are still the leading markets in terms of volume. In Germany and the UK, SEAT obtained the best historic sales results until August, and in Spain it was the top-selling brand and widened the gap compared to its competitors. France and Italy complete the list of top 5 markets, with an increase of 14.9% (24,800 vehicles) and 20.7% (18,400), respectively.
SEAT’s sustained double-digit growth in Switzerland (8,800 cars; +10.9%), the Netherlands (8,300 cars; +31.2%), Sweden (6,300; +21.8%) and Denmark (5.200; +45.2%), and achieved above market average results in Austria (15,900; +2.7%), Portugal (7,900; +6.8%) and Ireland (3,900; +9.7%). SEAT sales went up in Mexico (16,500; +6.5%) amidst a general decrease in registrations, reaching the highest volume ever from January to August.
The Frankfurt Motor Show, more electric than ever
SEAT will be participating at the Frankfurt Motor Show starting on Tuesday, 10 September with a clear commitment to electric mobility. Following the announcement of the Mii electric and the el-Born, SEAT’s first two fully electric models, CUPRA is going to present the new Tavascan concept car, the brand’s first wholly electric vehicle. In addition, the company is going to present the new SEAT Tarraco PHEV, the brand’s first plug-in hybrid electric SUV.
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