Further step forward in SEAT’s globalisation strategy

Volkswagen Group China, JAC and SEAT sign new deal, driving forward e-mobility in China

Madrid, 28 November 2018

  • A memorandum of understanding signed by Volkswagen Group China, JAC and SEAT marks a significant step forward as the partners seek to intensify e-mobility development in China
  • The technology and product capabilities of all parties will be leveraged to develop a battery electric platform
  • JAC Volkswagen will introduce the SEAT brand by 2021, and jointly electrify SEAT products
  • Construction of the JAC Volkswagen R&D center will start before the end of 2018

SEAT President Luca de Meo stated that “this agreement with Volkswagen Group China and JAC enables us to move forward with the strategic development to introduce the SEAT brand into China and take a further step towards the company’s globalisation strategy. China is the market leader in electric vehicles and SEAT wants to help boost this technology in order to respond to customer needs and make mobility increasingly more sustainable.”

SEAT, Volkswagen Group China and JAC signed an agreement last July in Berlin, in the presence of German Chancellor Angela Merkel and China’s Prime Minister Li Keqiang, whereby SEAT formed part of the joint venture and became the Volkswagen Group’s lead brand in this project. Since the joint venture was created in 2017, SEAT has been contributing its know-how in the areas of design and R&D.

This memorandum of understanding helps the Volkswagen Group take solid steps in the Chinese market and SEAT is set to play a leading role in implementing the agreement’s initiatives. The products which will be manufactured on the battery electric vehicle platform will address the e-mobility requirements of Chinese customers. The R&D center, which will be established through joint efforts, aims to develop connectivity and autonomous driving technologies specifically tailored to the Chinese market.

SEAT Communications

Cristina Vall-Losada
Head of Corporate Communications
T / +34 93 708 53 78
M/ +34 646 295 296

Ezequiel Avilés
Corporate Communications
T / +34 93 708 59 50
M/ +34 646 303 738