Fifth consecutive year of growth

SEAT sales rocket in 2017

Martorell,  11 January 2018

  • Brand deliveries total 468,400 vehicles, 14.6% more than in 2016 and the best result since 2001
  • From 2012 to 2017, sales went up by 45.9%
  • SEAT is one of the fastest growing brands in Europe in 2017
  • The Leon and the Alhambra obtain their best ever sales result, the Ateca establishes itself as SEAT’s third pillar and sales of the Ibiza remain stable
  • SEAT breaks its historic record in Germany, the United Kingdom, Austria, Switzerland, Israel, the Czech Republic and Morocco

Historic record in key markets

SEAT’s sales success is bolstered by solid growth in the brand’s main markets. Germany spearheads SEAT sales, exceeding 100,000 units for the first time since 1991, and with 102,100 vehicles sold (+13.4%) posts its best result in history. Right behind Germany in second place, Spain is making strong progress with a sales increase of 23.1% to reach 95,100 units sold. SEAT also achieved its best ever result in the United Kingdom, third in sales volume for the brand, with an 18.3% growth (56,200 cars sold). Two other main markets following the UK are Mexico (24,700 cars; +0.7%), where SEAT continues to grow despite the difficult market environment, and France (24,200; +15.6%).

Besides Germany and the UK, SEAT also obtained its best sales result in other countries such as Austria, SEAT’s eighth largest market, where sales went up by 19.2% to reach 17,500 units, and Switzerland, which rounds off the top ten with a 29.0% increase to reach 10,300 cars. SEAT also obtained its best ever sales result in Israel (8,800 units; +10.1%), the Czech Republic (8,300; +1.4%) and Morocco (1,900; +7.0%).

Italy (18,100; +9.5%) and Poland (11,100; +24.8%), two more countries within the top ten rank of SEAT markets, also show consistent growth. 

2018, the year of the Arona and the new 7-seater SUV

SEAT is going to continue its product offensive in 2018 with the launch of its new SUV for up to seven passengers to join the Ateca and the new Arona crossover, which will see its first full marketing year following its release in the final weeks of 2017. In addition, SEAT is also going to debut the Arona fuelled with compressed natural gas, which will extend SEAT’s CNG range currently comprising Mii, Ibiza and Leon.

SEAT’s sales success is having a positive impact on the company’s financial results. In the first nine months of 2017, SEAT achieved an operating profit of 154 million euros, which is 12.3% more than in the same period the previous year.


SEAT Communications
Cristina Vall-Llosada

Head of Corporate Communications 
T / +34 93 708 53 78  
M/ +34 646 295 296

Ezequiel Avilés
Corporate Communications
T / +34 93 708 59 50  
M/ +34 646 303 738