SEAT’s participation in the project also signals a milestone for the Spanish startup, which will see its financial capacity strengthened to expand the business to new markets and will be supported by the carmaker’s know-how to improve the service. “The arrival of a strong company such as SEAT gives Respiro a substantial boost, as it will enable us to set up in other cities, explore new channels and even further develop the business model” said Respiro co-founder and director Inés De Saralegui.
Following the purchase, the entrepreneurial team made up of its cofounders, together with Francesc Delgado, a member of SEAT’s business development team, will lead the project and its 23 employees.
Leader in mobility solutions
With this operation, SEAT succeeds in developing and strengthening its carsharing strategy, taking a further step in its goal of becoming a benchmark as a mobility solutions provider. In this sense, the company already launched the Connected Sharing project in 2017, a carsharing service for the company’s more than 14,500 employees that enables them to use and share the available vehicles. This service has over 1,000 registered users and since it was implemented in June last year has maintained a 98% usage rate.
Likewise, SEAT has been operating the Metropolis:Lab Barcelona since 2017, its digital laboratory integrated in the Volkswagen Group’s worldwide IT lab network. This centre of excellence, whose aim is to analyse and find smart solutions for the challenges facing future mobility, has already spawned its first project: ‘About it’, an app that locates electric vehicle charging points, ‘bicing’ bikesharing parking locations or high accident rate blackspots in the city of Barcelona.
Along the lines of seeking new mobility formats, the company is soon going to launch an initiative whereby 10 units of the zero emissions eMii prototype will be made available as a carsharing project to employees at the SEAT Metropolis:Lab Barcelona and the Pier 01 Barcelona Tech City.
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