Double digit growth
In the first quarter of 2018, Spain, Germany and the United Kingdom, SEAT’s three main markets, boosted global growth. Spain advances 15.5%, and with 28,500 vehicles leads SEAT sales, followed by Germany (25,300; +22.8%) and the United Kingdom (18,400; +9.6%), two markets where the brand obtained the best sales result in its history.
The country where SEAT deliveries increased the most compared to the first quarter of 2017 is Algeria, which posted a new record and becomes the fifth largest market by volume. Until March, the brand sold 7,200 vehicles (2017: 900) after it began commercialising the fifth generation Ibiza, which is being assembled in the country’s Relizane factory. SEAT has confirmed that starting next summer, the Algerian plant will carry out the final assembly of the Arona and the Leon, both manufactured in Martorell, which will enable the company to continue increasing the sales volume in that market.
In addition, SEAT also showed solid growth in the most relevant European markets, such as France (7,400; +15.4%), Italy (6,200; +16.7%), Austria (5,700; +20.0%), Switzerland (3,100; +21.4%) or the Netherlands (2,600; +68.1%). More precisely, the company obtained its record highest first quarter sales volume in Austria and Switzerland, as well as in Israel (3,100; +3.0%).
The success of the models in the SEAT range is leading to higher production. In this sense, in the months of April and May the Martorell factory is adding ten additional weekend production shifts on Line 1 (Ibiza and Arona) and seven on Line 2 (Leon), as well as four shifts on Line 3 (Audi Q3).
One new model every six months until 2020
The historic sales volume reached in the first quarter of 2018 is the result of launching the Ateca, the Leon, the Ibiza and the Arona in the last two years. SEAT is now preparing to add one new model to its range every six months between 2018 and 2020. The first two will be the SEAT Tarraco and the CUPRA Ateca, which are going on sale at the end of this year.
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