Best start of a year

SEAT achieves record sales in January

Martorell,  13 February 2018

  • The brand sells 38,900 cars in January, 20.4% more than in the same month in 2017
  • Spain, Germany and France post double digit growth and the new Arona boosts results
  • SEAT arrives in New Zealand and is now present on all five continents 

In January, Spain, Germany and the United Kingdom maintained the sharp sales increase they had at the close of 2017. Spain leads SEAT deliveries, with 8,000 vehicles sold (+20.3%), followed by Germany (6,500; +12.0%) and the United Kingdom (4,200; +9.9%). Other countries which posted significant growth were France (2,000; +15.1%), Austria (1,900; +7.4%), where SEAT positioned itself for the first time as one of the top-selling brands, and Switzerland (1,000; +14.3%).

SEAT also intensified its internationalisation strategy in January and delivered 2,200 vehicles in Algeria, where the brand is assembling and has begun to sell the fifth generation Ibiza. Algeria became the brand’s fourth market with the highest sales volume at the start of the year. Furthermore, SEAT dropped anchor in New Zealand with the opening of its first dealership in Auckland, and with this move, the carmaker is now present on all five continents.

The brand’s international offensive is progressing in line with the extension of its model line-up. Following the launch of the Ateca, Leon, Ibiza and Arona in the last two years, SEAT is going to continue in 2018 with the addition of a new SUV seating up to seven passengers. In addition, this year SEAT is also going to release the compressed natural gas version of the Arona, which will join the existing gas-fuelled Mii, Ibiza and Leon models.


SEAT Communications
Cristina Vall-Llosada

Head of Corporate Communications 
T / +34 93 708 53 78  
M/ +34 646 295 296

Ezequiel Avilés
Corporate Communications
T / +34 93 708 59 50  
M/ +34 646 303 738