Madrid hosts the first challenge

SEAT DisrUP, the innovative formula for attracting talent

Madrid,  06 April 2018

  • SEAT and PANGEA challenge 30 young talents with identifying innovative solutions for future mobility
  • The carmaker aims to connect with new generations of professionals in a unique way
  • The second edition will be held in Barcelona on 20 April

The challenge for the candidates

The challenge-based hackathon, which included inspirational talks delivered by the likes of Ismael Lara, head of Personal Development at SEAT, Francisco Requena, head of Innovation and Smart Factory at SEAT, Francisco Delgado, responsible for SEAT’s Carsharing Business Development and member of the Respiro Executive Committee or former SEAT trainee Sebastian Fesser, was conducted with 30 young professionals, divided into groups of three, who were challenged with anticipating new scenarios that will be found in future mobility, through several dynamic processes and proposals. Finally, they were reviewed by a jury panel made up of experts in Human Resources at SEAT and PANGEA. The winners, one from each city, will be announced at the end of each challenge.

Committed to talent

Aware of how important young talent is in the company’s transformation, SEAT recently participated in the fifth edition of 4 Years From Now (4YFN), the international meeting of entrepreneurs and technological startups held in Barcelona in the framework of the Mobile World Congress. At the event, where the brand presented its SEAT DisrUP project, the company had its own dedicated space for networking and attracting highly qualified professionals in the tech environment.

With a view to identifying the talent that is going to help the company tackle the challenges of future mobility and Industry 4.0, in the last two years the SEAT workforce has grown by up to 150 professionals with a digital profile and a clear purpose – to lead the digitisation of the company.


SEAT Communications
Cristina Vall-Llosada

Head of Corporate Communications 
T / +34 93 708 53 78  
M/ +34 646 295 296

Ezequiel Avilés
Corporate Communications
T / +34 93 708 59 50  
M/ +34 646 303 738