New appointment

Christian Stein, new General Director of Communication of SEAT and Institutional Relations of SEAT and the Volkswagen Group in Spain

Martorell, 30 October 2018

  • The executive is a member of SEAT’s senior management and will continue to report to the President of the company as before
  • SEAT will coordinate the political and institutional relations for the Volkswagen Group in Spain, Portugal and North Africa
  • This area will also guide the relationship with partners and start-ups to build up the future mobility ecosystem of the brand

The Volkswagen Group’s institutional representation

SEAT’s clout in the projects that the Volkswagen Group is carrying out in the Iberian Peninsula and North Africa has led SEAT to coordinate the interests of the Group in this region. In this context, the President of SEAT was recently appointed highest representative of the Volkswagen Group in Spain. With his new responsibilities for Institutional Relations at both SEAT and the Volkswagen Group, Stein will further support de Meo’s dual capacity.

According to Dr. Thomas Steg, head of External Relations and Government Affairs of the Volkswagen Group, “as the person in charge of the Public Affairs of the Volkswagen Group in Spain and Portugal, Stein’s goal will be to continue to strengthen the positioning of the Group in a region as important as the Iberian Peninsula, where the Group is established since the 80’s and has a leading industrial position”.

An international career

Stein (Neuilly, France, 1970) has been the director of Communication at SEAT since 2015, after leading the Marketing department since joining the company in 2011. He is a member of SEAT’s senior management and in his new role will continue to report to Luca de Meo as before. He holds a degree in Economics and Social Sciences and a degree in Business Administration from the École de Commerce et Management - EM Lyon Business School, located in Lyon (France), and speaks five languages. Prior to joining SEAT, he had developed his career exclusively at PSA Peugeot Citröen in France, Belgium, UK and Spain. 

SEAT Communications

Cristina Vall-Losada
Head of Corporate Communications
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M/ +34 646 295 296

María José Aguilar
Corporate Communications
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