The new Ibiza, a finalist in the AUTOBEST 2018 awards

SEAT receives the SMARTBEST 2017 award for the integration of Amazon Alexa into its range

Martorell,  31 October 2017

  • The new SEAT Ibiza is one of six finalists in the ‘Best Buy Car of Europe 2018’ awards organised by AUTOBEST
  • SEAT wins the SMARTBEST 2017 prize  with the integration of the voice-controlled personal assistant Amazon Alexa
  • This double recognition from the international press demonstrates once again that SEAT is an innovative brand at the front of the pack in terms of technology, connectivity, design and safety 

Awarded SMARTBEST 2017

Besides that, the awarding of AUTOBEST’s SMARTBEST 2017 award to SEAT for its pioneering integration of Amazon Alexa into its car range is also worthy of note. SMARTBEST is the first prize in the world dedicated to connectivity in the car industry. SEAT’s association with Amazon and the integration of the voice-controlled personal assistant is a true milestone for the company and a great push forward in the digital ecosystem and connectivity at SEAT, and puts the Spanish brand at the vanguard of connected cars in Europe. It must be taken into account too that the demand for voice-controlled assistants is increasing among drivers, and the possibility for development and to increase the functions that Amazon Alexa offers is infinite. Amazon Alexa will be available in the SEAT Ateca and Leon at the end of 2017 and in Arona and Ibiza in 2018.

This recognition from the European motor press confirms the good times the Spanish brand is experiencing are here to stay. SEAT is not only achieving positive  financial results but on top of that, it is carrying out its biggest product offensive in its history with the launch of the Ateca, the Leon, the Ibiza, the Arona and the future large SUV that will hit the roads in 2018.

In the first nine months SEAT has sold 354,900 cars which represents a 13.4% growth in comparison with the same period last year, SEAT’s best results since 2001. The rise in sales in 2017 is reflected in SEAT’s financial results. The company’s operating profit increased by 12.3% in the first nine months when compared to the same period in 2016, achieving 154 million euros. At the same time, turnover increased by 11.0% reaching 7,255 million euros between January and September 2017. 


SEAT Communication
Antonio Valdivieso
Head of Product Communications 
T / +34 93 708 58 95

Jan Conesa
Product Communications
T/ +34 93 708 56 36